CEOs Want More ROI, How About Look In The Mirror by David Goetzl

All those measurement companies offering services that would demonstrate a link between TV ads and product purchasing might get a few more calls from CMOs today. Turns out their bosses think their dedication to ROI is pretty wayward, at least according to new research. ...Read the whole story

  • Judge: Aereo 'Likely Lawful,' Denies Injunction by David Goetzl

    The major broadcast networks lost a round in their efforts to shutter the Aereo service on copyright infringement grounds. A federal judge denied their request for a preliminary injunction on Wednesday, while determining the Aereo service is "likely lawful." ...Read the whole story

  • Carat Strikes Product-Placement Deal With UK's ITV by Steve McClellan

    Aegis Group's Carat has struck a deal for one of the first product-placement deals on commercial TV in the UK. The agreement is with commercial broadcaster ITV to place its client, tourist organization Welcome to Yorkshire, in the popular prime-time soap opera "Emmerdale." ...Read the whole story

  • News Dominates Most Impactful TV Memories by David Goetzl

    A Nielsen study commissioned by Sony found that no entertainment or sports content made the top 20 most impactful TV moments. Rather, major news events dominated survey responses. The research found the Sept. 11 attacks to be the most impactful, followed in second place by Hurricane Katrina. ...Read the whole story

From Channel-Surfing To State-Of-Mind-Shifting by Joe Mandese

When we launched "TV Watch" eight years ago, the mission was to watch the people who watch TV: not consumers, per se, but the people in our industry - insiders, analysts and journalists - who shape the way we view the medium from a business perspective. On Tuesday, I received an interesting analysis from the folks at IHS Screen Digest that could, if true, change the way we look at TV forever. ...More

  • The Question Of Cross-Platform Metrics by Charlene Weisler

    There are two major research issues facing the industry now, as evidenced by the attention they received at the recent ARF 7.0 Insights Conference. One issue is how we define television, with the question being, "Is it the television set that forms the basis for the U.S. TV universe, or are sets no longer the best base on which to measure the ability to receive 'television' content?" The other, a corollary to the definition of TV, is, "What are the best cross-platform measurement metrics to use for the media industry?" ...More