• TV, Not Movies, Dominates Comic-Con

    SAN DIEGO -- For the first time in the six years that I have attended the annual Comic-Con here, television totally trumped movies in terms of dominating the environment and capturing the attention of convention-goers. Other than a blowout panel for the upcoming fifth and final movie in the "Twilight" series, there didn't seem to be a single movie event here that made a significant impact with the crowd of approximately 125,000 genre fans that had gathered in the city's historic Gaslamp district for this annual outsized onslaught of panels, premieres and other media events devoted to television series, movies, ...Read the whole story

  • 'Breaking Bad' Flying High In Season Opener

    A mid-July Sunday night brought back the long-awaited return of AMC's "Breaking Bad" to higher levels in season five versus the previous year. The show pulled in a Nielsen 2.9 million total average viewers for its season five debut, amounting to a 22% increase over season four. ...Read the whole story

  • MSNBC.com Is No More, Becomes NBCNews.com Following Buyout From Microsoft

    After 16 years of collaboration between Microsoft and NBC News, MSNBC.com is no more. Comcast, the parent of NBC Universal, has acquired Microsoft's 50% stake in the news site -- reportedly for $300 million -- and rebranded it NBCNews.com. ...Read the whole story

  • TiVo Fast-Forwards Consumer Research, Acquires 'Single-Source' Supplier TRA

    In a move that will diversify it more aggressively into consumer research and analytics, TiVo has acquired TRA, a television audience researcher that currently has the purest "single-source" offering in the U.S. marketplace, MediaDailyNews has learned. The deal, which could be announced as soon as today, would give TRA the deep pockets of cash-rich TiVo to compete with much bigger and well-established research companies such as Nielsen, Rentrak and WPP-owned Kantar. ...Read the whole story

  • Swimming To America, Fiat Style

    If they gave automotive brands a Green Card, Fiat would be the latest to get one. The sibling brand of Chrysler LLC is making its Italian passport central to a new campaign, the first real brand campaign for Fiat, since it includes the three-vehicle portfolio. ...Read the whole story

  • Honda's Hollywood Ending For Summer Campaign

    Honda is back to summer antics with another humorous inventory clearance campaign leading up to its traditional fourth-quarter portfolio recharge. The campaign uses Hollywood movies and popular songs to evoke that just-bought new-vehicle feeling. ...Read the whole story

Around The Net

With Web-Based Series, Who Has The Last Laugh?

Jerry Seinfeld wants to give us a coffee break from our usual TV menu by starting a Web-based series,"Comedians in Cars Getting Coffee," on Sony Pictures Television's original video site Crackle. That will help boost Crackle in its competition with bigger video sites like Hulu, YouTube and Netflix. Crackle has done this before with a few other celebrities. Some might say they are vanity projects. ...More