In more ways than one, Wieden + Kennedy continues to be the ultimate trophy agency. Holding companies would love to acquire it, but it holds fiercely to its independence. Perhaps … Read the whole story
The gas pump media company is changing its brand positioning in tandem with a big expansion program. GSTV says its network reaches 32 million … Read the whole story
The Academy of Televison Arts & Sciences nominated five TV commercials for an Emmy. Included in the mix is Wieden + Kennedy's high-profile and … Read the whole story
Multichannel network sellers are looking to make gains at the expense of the ongoing DirecTV-Viacom stalemate over carriage fees, according to one media analyst. … Read the whole story
While desired apps for new smart TV come from the most popular online destinations, such as Netflix, YouTube and Facebook, many consumers are still … Read the whole story
Verizon plans to release an Olympics TV app, dubbed the Verizon Olympics 2012 widget, to make the TV experience more social. The app automatically … Read the whole story
When broadcasters go to Congress again and argue that they need more in carriage fees to fund expanding news operations, they might have some … Read the whole story
"We don't believe frustration is necessary in the category," Dave Kimbell, the carrier's senior vice president and chief marketing officer, tells Marketing Daily. "And … Read the whole story
Perhaps we're fascinated by how many Subway sandwiches athletes like Michael Phelps and Apolo Ohno get to eat. Or maybe we're impressed that the … Read the whole story
Out to Launch reported on July 18 that TBWA/Chiat/Day Los Angeles created a TV campaign for Nissan promoting the redesigned Altima. Check out the … Read the whole story
Ellen Oppenheim of Oppenheim Media Consulting began her career in media research at Y&R, and soon switched to media planning, where she benefited from … Read the whole story
HBO's "The Newsroom" makes the case that Congress blew it at the dawn of the TV age when it came to the use of … Read the whole story
Advertisers aren't all that upset with Dish Network, the maker of a more efficient system to skip commercials called AutoHop. While TV networks are … Read the whole story
No wonder television networks are wringing their hands over their social TV strategies. With the news from Pew this week that nearly half of … Read the whole story
Cable and satellite viewers don't have a clue they can watch shows from their providers anywhere besides the TV, but they sure know how … Read the whole story