Could Mitt Romney really be ceding a big Olympic stage to President Obama? In a deal with NBCUniversal, the Obama campaign has placed a $6 million national Olympic ad buy. … Read the whole story
Posting the biggest rating drop in its history this past season, Fox's "American Idol," the biggest non-sports TV series in the U.S., needs changes. … Read the whole story
NBC is pegging potential buzz to heavy show promotion and two ad-free debuts of new shows during the Olympic run. Bob Greenblatt, chairman of … Read the whole story
The Carlyle Group, one of the private equity entities with a stake in Nielsen, has hired former Fox and Discovery executive Peter Liguori in … Read the whole story
The NBC Sports Network is now looking to push into basic sports programming for a cable sports network with sports highlights. It kicks off … Read the whole story
Consumers seem ready to take action when it comes to more frequent TV blackouts of their favorite networks -- and most of that activity … Read the whole story
The success of "Downton Abbey" has helped persuade Viking River Cruises to ink a two-year extension of its sponsorship of PBS's "Masterpiece" series. Read the whole story
Though consumers' appetite for video content on any platform seems to be insatiable, for the most part, we continue to buy and sell media … Read the whole story
Mike Rich, vp of media for comScore, says there are 400 billion advertising online impressions a month -- and growing by 15%. That's not good. … Read the whole story
PBS says it is in danger of going away -- a move that isn't all about the obvious potential stripping of government support. PBS … Read the whole story
Video drives video. Among online video viewers, about 44% of TV viewers and 31% of moviegoers say watching a preview was the biggest factor … Read the whole story
July 21 marked the 40th anniversary of George Carlin's arrest for performing "Seven Words You Can Never Say on Television" at Milwaukee's Summerfest. Carlin … Read the whole story