Thursday, July 26, 2012
  • Maggio Puts 'Reactive Ad' Patents On The Block, Will Anyone React?

    In an effort to accelerate his vision of a "reactive advertising" marketplace in which ads become a form of entertainment content that consumers proactively engage with, think about and then compete to win prizes based on how well they remember it, serial entrepreneur Frank Maggio is putting his patents for it on the block today. The portfolio, which includes one U.S. patent, two foreign patents, and various applications covering reactive advertising will be sold in a "sealed bid" auction in San Francisco today by patent broker ICAP. ...Read the whole story

  • TV Ad Retention Holds, Some Cablers Dip

    Commercial retention of TV has changed little in 2012 versus 2011 -- although some cable networks have seen declines. The average commercial retention is around an 85 index for the four networks, according to the Discovery Communications Ad Sales unit. These numbers compare commercial ratings (C3) to program ratings (P3). ...Read the whole story

  • Sharpie, Fans To Make Beautiful Music (Video) Together

    Sharpie knows it has a following of enthusiasts who think of it as more than a mere marker. In recent years, the brand has capitalized on its following to launch marketing programs that celebrate a creativity among its fans. ...Read the whole story

  • FremantleMedia, Random House TV Team For Possible Shows

    In a corporate-sibling partnership that could help FremantleMedia build a scripted programming business in the U.S., the production company has inked a first-look deal with Random House to co-develop shows based on book titles. ...Read the whole story

  • Smaller Video Companies Score Better In Streaming Services

    Many people may use big-name video service Netflix, but one study says other streaming video companies are getting higher marks. ...Read the whole story

  • New BTS Moves From Office Depot, Staples, Best Buy

    The two TV spots, created by Zimmerman Advertising, show Cannon interacting with Rachel, a helpful Office Depot associate. Spots are running on "America's Got Talent," and also promote Cannon's branded Monster headphones. ...Read the whole story

    Around The Net

    NBC's LA Station Taps Into Two-Screen Viewing

    NBC4 Southern California is jumping on the two-screen viewing bandwagon, but with a twist. The West Coast flagship of NBC's local TV stations is rolling out a mobile technology dubbed myCode that lets viewers get special ...More