Tuesday, July 31, 2012
  • Weather Channel Lures Political Dollars To Mobile Platform

    Politicians who find the prevailing winds blowing against them can now turn to the Weather Channel to build support. The channel is joining many other media companies with an aggressive approach to landing political dollars between now and election day. ...Read the whole story

  • In An Industry First, A Directory Of Nets Selling VOD Ads Is Published

    As part of a broader initiative to create some structure around one of the television industry most developed, but least utilized advertising opportunities, MPG's Collaborative Alliance has published what is believed to be the first comprehensive directory of television networks currently accepting advertising on their video-on-demand content. The directory, which is being hosted by the American Association of Advertising Agencies, ad agency data processing firm Mediaocean, and TV audience measurement firm Rentrak, provides the most current view of which networks actually insert ads into their VOD programming. ...Read the whole story

  • Nexstar TV Station Gets Political Ad Waiver

    Nexstar has received a waiver from the FCC that allows one of its stations to avoid making political ad-spending information available online starting Thursday. ...Read the whole story

  • Celebrities Make Phone Cases Fashionable

    This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for the right occasion is essential in these digital times. ...Read the whole story

  • CW Redefined As 18-34 Adults, Targets Men

    Although largely defined by its young female-centric shows, The CW says its current efforts are intended to pull in more young male viewers this year. It's also hoping to gain some marketing spin by starting up its shows after the broadcast premiere week. ...Read the whole story

  • Yahoo's IntoNow 3.0 Syncs With TV

    Yahoo is making a bid to be a pacesetter in media companies' burgeoning emphasis on developing second-screen experiences, where TV viewing content is synced in real-time with what's available on a tablet or other device. The company is referring to its renewed effort as IntoNow 3.O, which will have a focus on social media and music. ...Read the whole story

    Around The Net

    GPS Fails at Olympics, Twitter Blamed

    The [International Olympic Committee] says social media users helped cause problems for traditional broadcasters during the first big event of the London Olympics. Because of a glitch with GPS signals on Saturday during the men's cycling ...More