Scripps Networks Won't Take Super PAC Cash by David Goetzl

ESPN wants in. Other cable networks do too. Food Network and HGTV will continue to zig while they zag. ...Read the whole story

  • Cable Ad Sales Dip 7%, Impact Viacom Revs by Wayne Friedman

    Weak advertising sales for Viacom's cable networks -- which include MTV and Nickelodeon -- pulled down company-wide business numbers for the second quarter. ...Read the whole story

  • Streaming Olympics Pays Off For NBC by Wayne Friedman

    NBC has been pulling in an average of 31.5 million unique viewers on laptop/computer use versus 29.1 million uniques at the Beijing Games. NBC previously said it earned some $60 million in advertising sales for its digital platform efforts. ...Read the whole story

  • media NFL Media: Join Us For 'Serious Fun' by Aaron Baar

    The Olympics aren't even half over, but for many Americans, it's nearly time to turn to the country's favorite sport: Football. With the season fast approaching, NFL Media wants to expand its fan interaction beyond just the diehards to the more casual watcher. ...Read the whole story

  • CBS Reports Ad Sales Dip 3% by Wayne Friedman

    Lower advertising and TV content revenues sank CBS revenues a bit in the second quarter -- but the media company lifted net income near double-digit percentages. ...Read the whole story

  • ABC To Head Ad Sales On Univision JV by David Goetzl

    ABC will handle ad sales and distribution, while Univision will head production, on the 24/7 all-news network the two are forming. Planned to launch in mid-2013, Univision plans to invest $25 million in the first few years, which it believes will lead to a break-even level. ...Read the whole story

The 2012-13 Season's Most Exciting New Broadcast Series Won't Premiere Until Next Year by Ed Martin

To make a judgment call off pilots alone, which is not necessarily an advisable course of action but is nevertheless the way much of the television business and related industries operate, the most exciting new series coming to the broadcast networks in the 2012-13 season are once again slated for midseason. It's not that there aren't other promising shows coming to broadcast in the months ahead. But right now, "The Following" and "The Carrie Diaries" both look to be something extra special. ...More

  • TV Marketers Missing Opportunity to Drive Mobile Purchases by Tablet Users by Daisy Whitney

    While plenty of consumers make purchases using smartphones and tablets, very few do so immediately after seeing a TV ad, says research firm Interpret LLC. This gap represents an opportunity for marketers, especially given the close links in consumer behavior surrounding tablets and TV. ...More

  • When 'New Media' Evolves Into 'Old Media,' It's Time To Diversify by Wayne Friedman

    "New media" has taken another hit, but it appears to be only a flesh wound. No, we aren't speaking of the online world, but of a previous "new media": satellite TV. For the first time ever, DirecTV lost U.S. subscribers over a quarterly period ...More

  • at the olympics The First Transmedia Olympics by Katie Kuhn

    The London 2012 Olympics are being called the first "social Olympics," and sponsors are approaching their role in a different way -- through transmedia storytelling, which communicates different things within the broader strategy or story across multiple platforms and multiple audiences. ...More