It's difficult to reach a sweeping conclusion about which Olympic sports provide the best viewing experience. It's hard to make a case against swimming and track, which is a validation of NBC's reliance on them. ...
After dipping a bit in viewership toward the end of the first week of its London Olympics coverage, NBC picked up the pace on ... Read the whole story
It's official. Social TV Tweeting is a predominately mobile activity, as initial results from Olympics coverage show. It is also one place where women ... Read the whole story
Gray, which operates in 30 markets, posted strong revenue growth in the second quarter with help from political advertising, including a special election in ... Read the whole story
A new study of how parents are tackling this year's back-to-school shopping finds that TV is the most effective way to reach them -- ... Read the whole story
With the stellar performance of the women's gymnastics team, NBC's ratings in the female 12-to-17 demo have soared during the first seven days of ... Read the whole story
Sunday night's Mars landing transmitted over Internet TV reaffirmed the future of television and how Web search will integrate into streaming live broadcasts. It ... Read the whole story
TV's loss leaders: We need them, we understand them. Then just when we count them out, they can give us a bonus. NBC's Olympics ... Read the whole story