• Olympics Viewership Scores Cross-Platform

    After dipping a bit in viewership toward the end of the first week of its London Olympics coverage, NBC picked up the pace on Sunday night due to some big track events. ...Read the whole story

  • Mobile Women Bring Home Social TV Olympic Gold

    It's official. Social TV Tweeting is a predominately mobile activity, as initial results from Olympics coverage show. It is also one place where women fully dominate sports content on the second screen. ...Read the whole story

  • Gray TV Revs Rocket 24%

    Gray, which operates in 30 markets, posted strong revenue growth in the second quarter with help from political advertising, including a special election in Wisconsin. Revenues were up 24% to $95 million. ...Read the whole story

  • Study: To Reach BTS Shoppers, Use ... TV?

    A new study of how parents are tackling this year's back-to-school shopping finds that TV is the most effective way to reach them -- a bit of a departure from their ballyhooed reliance on online and social media channels. ...Read the whole story

  • Teen Olympic Viewership Up 29%

    With the stellar performance of the women's gymnastics team, NBC's ratings in the female 12-to-17 demo have soared during the first seven days of the London Games compared to Beijing in 2008. For all 12- to-17-year-old viewers, the increase is 29% to a 7.2 average, according to NBC. ...Read the whole story

How Mars Landing Revisits Next Step In Search Exploration, Internet TV

Sunday night's Mars landing transmitted over Internet TV reaffirmed the future of television and how Web search will integrate into streaming live broadcasts. It all came down to Curiosity, the most advanced spacecraft sent to another planet, which at just after 10:31 California time sent home to Earth several thumbnail photos of itself on Mars to dozens of scientists waiting for word from the rover at the Jet Propulsion Laboratory, which manages the NASA mission. ...More

  • Can The Lure Of Big Events Turn A Loss Leader Into Gold?

    TV's loss leaders: We need them, we understand them. Then just when we count them out, they can give us a bonus. NBC's Olympics seem to be in this category. The Winter 2010 games in Vancouver lost around $225 million. The London Olympics were supposed to swim in the same pool of red ink. Now NBC says the London games should come close to breaking even, or possibly make a bit of money. ...More

  • The Seesaw Effect: Trends Shaping Video's Past And Future

    To an outsider, the video landscape has been dominated by the rise of new video distribution platforms such as YouTube and iTunes, as well as enabling platforms such as Twitter and Facebook. Of late, we've seen content's resurgence, staging a comeback. But, on the front lines, it's been a bit more nuanced than that. ...More