IOC Shocks With No In-Stadium Corporate Logos by David Goetzl

It's an utter shocker that the Olympic events have no marketing logos visible during the action. Yes, it may be the only instance where the International Olympic Committee is leaving money on the table. ...Read the whole story

  • Nielsen Adds Cross-Platform Ad Metrics by Wayne Friedman

    Nielsen has added a new layer to its cross-platform advertising measurements. "Nielsen Online Advertising Segments -- TV Viewing" will connect online and offline consumer behaviors, giving marketers the ability to reach TV audiences online and to more closely align their TV and online ad campaigns. ...Read the whole story

  • Turner Broadcasting Buys The Bleacher Report Site by Wayne Friedman

    Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Report. BleacherReport.com, with 10 million unique visitors per comScore and a special emphasis on sports and sports fans, will now be part of Turner Sports. ...Read the whole story

  • WashPo Revs: TV Uptick, Newspaper Declines Reduce Totals by Erik Sass

    The second quarter brought no relief for the newspaper business, judging by major publishers' weak earnings results. The Washington Post Co. announced that total revenues declined 5% from $1.06 billion in the second quarter of 2011 to $1.01 billion in the same period this year. ...Read the whole story

  • apparel Jordan Back On Court For Hanes by Karl Greenberg

    The company says the new collection is a 50/50 cotton/poly blend developed for softness. Thus, the new effort, via AOR Richmond, Va.-based The Martin Agency, includes a TV ad that exaggerates that quality. ...Read the whole story

  • Olympics Viewership Scores Cross-Platform by Wayne Friedman

    After dipping a bit in viewership toward the end of the first week of its London Olympics coverage, NBC picked up the pace on Sunday night due to some big track events. ...Read the whole story

  • Zel Named El Rey CEO by David Goetzl

    El Rey Network, the English-language cable channel targeting young Hispanics, has tapped former Telemundo executive Antoinette Alfonso Zel as CEO in advance of its September 2013 debut. ...Read the whole story

  • food and beverages Chobani, GE, Coca-Cola, P&G Score With Olympics Ads by Karlene Lukovitz

    Chobani has pulled an average score of 594 with its "Proudly With You" ad, which celebrates how the spirit and hard work of its employees and partners have driven the rapid success that have enabled the brand to become a Team USA sponsor. ...Read the whole story

Watching The Olympics by Gary Holmes

Well, well, well. It looks like the London Olympics might end up demonstrating - in a way that all the detailed viewing reports from TV researchers never seem to make clear - that people still like to watch a lot of TV. ...More

  • Throwing Darts At A La Carte Sports: Let's Go Channel Surfin' by Wayne Friedman

    Cable executives and others may complain that the cost of sports networks puts undue stress on the average sports watcher, that the threat of giving ESPN a massive $5 a subscriber per month isn't worth it. Now another sports channel is looking to get launched -- the Surf Channel, from the founders of Tennis Channel and Ski Channel. ...More