Advertisers Might Consider Targeting Seniors by David Goetzl

A new USA Today poll indicates seniors 60-plus are generally happy and doing relatively well, which suggests advertisers might have some disposable income to go after. If Harley-Davidson might not line up to test their consumer confidence, other categories might join Big Pharma in trying to reach them. ...Read the whole story

  • Liberty Media Spins Off Starz by David Goetzl

    The Chris Albrecht-led Starz business will become a stand-alone publicly traded company after Liberty Media said it will separate the operator of multiple pay-TV channels. Albrecht, the former top HBO executive, has moved in recent years to emphasize original programming to go with movies at the flagship Starz network. ...Read the whole story

  • iTVX, Rentrak Team For Better Brand Integration Engagement by David Goetzl

    Rentrak has reached an agreement that looks to combine viewership data for brand integrations with effective metrics. The deal will have Rentrak's second-by-second data linked with an analytics system run by iTVX, the multipurpose advisory firm in the brand integration space. ...Read the whole story

  • Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys by David Goetzl

    Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and online video buys. ...Read the whole story

  • packaged goods Scott Pitches Value With Incentive Program by Karl Greenberg

    The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the category and win consumers over to the brand. The effort, targeting mothers ages 25 to 42, comprises TV and digital ads, and social media. ...Read the whole story

  • Disney Posts Strong Q3 Results, Ad Revenues Mixed by Wayne Friedman

    Walt Disney Co. posted some strong third-quarter fiscal results -- driven in large part by its parks and resorts business unit. Advertising results at its TV networks offered more of a mixed picture. ...Read the whole story

  • Nexstar Records Solid Revenue Gain by David Goetzl

    Stripping out political dollars, Nexstar Broadcasting posted a 7% gain in ad revenue in the second quarter to $66.2 million. Retrans consent revenue leaped at a robust 78% rate to $15.3 million. ...Read the whole story

  • Like, Wow! AwesomenessTV Lands $3.5 Million by Ross Fadner

    AwesomenessTV, one of the new channels launched this summer as part of YouTube's 100 channels initiative, has secured $3.5 million in funding from a group of investors led by MK Capital, a venture capital firm that has invested in other original YouTube content makers, including Machinima, the number one channel on the video-sharing site. ...Read the whole story

Throwing Darts At A La Carte Sports: Let's Go Channel Surfin' by Wayne Friedman

Cable executives and others may complain that the cost of sports networks puts undue stress on the average sports watcher, that the threat of giving ESPN a massive $5 a subscriber per month isn't worth it. Now another sports channel is looking to get launched -- the Surf Channel, from the founders of Tennis Channel and Ski Channel. ...More

  • New Fall TV Shows Not Getting Affluents' Attention by Scott Marden

    Each year, our research looks to uncover television's most anticipated programs among affluent consumers. This year, this important group has shown little to no interest in the Fall television season. When it comes to new programs premiering this fall, very few made the must-see list among high-income consumers. The list pales in comparison to the number of programs anticipated on the eve of the 2011 Fall television season. This lack of excitement for new shows may be the result of choice overload, lack of star power or just a laissez-faire attitude toward network TV. ...More

  • Olympics Bring Out Our Own Brand Of Weird 'Jingoism' by Barbara Lippert

    "I am unable to watch the Olympics due to the blustering jingoism that drenches the event. Has England ever been quite so foul with patriotism?" The outraged quotation sounds as if it came from some 19th-century British dandy, but it was actually written by Morrissey, the Smiths singer and lyricist, who posted it last week to his Web page wall. ...More

  • Streaming To TV Gaining Ground by Jack Loechner

    According to a recent Nielsen study, Americans spend 35 hours each week watching content across screens, and 94% of that is still on a traditional television. In conjunction with that, Internet Protocol TV (IPTV), a direct connection to video that is watchable on the living room TV but streamed from the Web, is gaining traction. ...More