A new USA Today poll indicates seniors 60-plus are generally happy and doing relatively well, which suggests advertisers might have some disposable income to go after. If Harley-Davidson might not … Read the whole story
The Chris Albrecht-led Starz business will become a stand-alone publicly traded company after Liberty Media said it will separate the operator of multiple pay-TV … Read the whole story
Rentrak has reached an agreement that looks to combine viewership data for brand integrations with effective metrics. The deal will have Rentrak's second-by-second data … Read the whole story
Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and … Read the whole story
The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the … Read the whole story
Walt Disney Co. posted some strong third-quarter fiscal results -- driven in large part by its parks and resorts business unit. Advertising results at … Read the whole story
Stripping out political dollars, Nexstar Broadcasting posted a 7% gain in ad revenue in the second quarter to $66.2 million. Retrans consent revenue leaped … Read the whole story
AwesomenessTV, one of the new channels launched this summer as part of YouTube's 100 channels initiative, has secured $3.5 million in funding from a … Read the whole story
Cable executives and others may complain that the cost of sports networks puts undue stress on the average sports watcher, that the threat of … Read the whole story
Each year, our research looks to uncover television's most anticipated programs among affluent consumers. This year, this important group has shown little to no … Read the whole story
"I am unable to watch the Olympics due to the blustering jingoism that drenches the event. Has England ever been quite so foul with … Read the whole story
According to a recent Nielsen study, Americans spend 35 hours each week watching content across screens, and 94% of that is still on a … Read the whole story