Monday, August 13, 2012

Around The Net

  • 14M Viewer Messages: How A Favorite TV Show In India Uses DataGigaom

    The producers of the highly rated Indian show "Satyamev Jayate" process a mountain of consumer data: More than 1.2 billion people have connected with it across digital, social and mobile media, with over 8 million contributing  "more than 14 million responses to the show’s content via Facebook, web comments, text-message votes and a telephone hotline," writes Derrick Harris. Harris explains how the producers have worked with an IT consultancy to automate its analysis of viewer data "to inspire ideas for future shows and to populate a weekly radio show." But what we found most interesting was how the data has ... ...Read the whole story

More Than Multi-Screening: Olympics Viewers Crafting Their Own Personalized Coverage

UK viewers not only use mobile to track the Games wherever they may be, but they are using two or more displays in creative ways to assemble their own personal content environment. ...More