The Olympics proved to be a ratings king in Britain with a surge in national pride helping the BBC post huge viewership. Figures show 90% of the U.K. population (51.9 … Read the whole story
NBC took in a big Nielsen preliminary 9.1 rating/23 share between 8:30 p.m. and 11 p.m. for the "XXX Olympics Closing Ceremony." The network … Read the whole story
Old-fashioned, standard-definition TV ads are outnumbered. National advertisers who haven't yet moved to high definition are, for the first time, the minority on network … Read the whole story
With mobile devices driving double-digit growth in kid and teen segments, NBC reports live streaming of the London Olympics events tripled since the last … Read the whole story
UK viewers not only use mobile to track the Games wherever they may be, but they are using two or more displays in creative … Read the whole story
According to a new study by Newegg, conducted by Wakefield Research, students are most interested in buying laptops and large televisions to take with … Read the whole story