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• food Triscuit 'Apologizes' For Stressing Toppings by Karlene Lukovitz

  Kraft Foods' Triscuit is looking to drive greater use of the crackers for simple, everyday snacking (as opposed to use with toppings) with a humorous new campaign -- the first with the brand's new agency of record, Crispin Porter + Bogusky. ...Read the whole story

• Sinclair, Dish Reach Carriage Agreement by David Goetzl

  The Sinclair group has reached an agreement in principle with Dish Network, avoiding the blackout of 70 stations carried by the satellite operator. ...Read the whole story

• Obama, Romney Won't Air Ads On 9/11 by Wayne Friedman

  There will be no TV advertising on Sept. 11 from the presidential candidates, to honor the victims of the attacks in 2001. They will honor a request to have an ad moratorium on that day. ...Read the whole story

• UK Satellite Operator Turns iPad Into Remote Control by David Goetzl

  Many industry technophobes believe handheld devices will eventually replace the remote traditional control and British satellite operator Sky has launched a service where the iPad can fill that role. An app allows changing channels as well as pausing and rewinding with taps on the screen. ...Read the whole story

• Brush Up: Ad Council Campaign Highlights Dental Health by Erik Sass

  The Ad Council has joined forces with dental health organizations, ad agencies and children's media for a new public service campaign highlighting the importance of dental health. ...Read the whole story

• UK Satellite Operator Turns iPad Into Remote Control by David Goetzl

  British satellite operator Sky has launched a service where an iPad app can change channels, as well as pausing and rewinding with taps on the screen. The service also allows control over recorded programming stored on a set-top box and a refashioned program guide with search functionality. ...Read the whole story

• travel Shatner's Negotiator Found Alive In Priceline Ad by Tanya Irwin

  After plunging off a bridge to his presumed demise in January, the Priceline Negotiator played by actor William Shatner, has been found alive in a Priceline.com TV spot. A survey found that 94% of Priceline.com customers wanted to see The Negotiator again. ...Read the whole story

• beverages Diet Coke Rolls Out New Packaging, Campaign by Karlene Lukovitz

  The design, to begin appearing on Diet Coke products as of Sept. 1, was created by S.F.-based agency Turner Duckworth. It features a section of the Diet Coke logo, cropped to feature the "D" and the "k," set against the brand's signature silver backdrop. ...Read the whole story

• Report: Apple In Talks With Cable Companies Over TV Partnership by Ross Fadner

  Apple Inc. has been talking with some of the biggest U.S. cable operators, including Time Warner Cable, about teaming up for a new device for live television and online video content, according to a new report. ...Read the whole story

Wait, What Type Of Show Am I On Again? by Wayne Friedman

Programmers look to keep the reality-show mystique going at all costs, if not for viewers, then perhaps for participants -- who may not be on the show they think they are on. Viacom cable-network Spike, which has a decidedly young-male target, is bringing back a fake reality show. Get that? (Neither do I.) "The Joe Schmo Show: The Full Bounty" is about a real guy who believes he is on a reality show looking for America's next bounty hunter, but is actually surrounded entirely by actors. What, actors on a reality show? No! ...More

• The Importance Of Search In Next-Gen T/V Business Model by John R. Osborn

  The "golden age" of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find. Consumers now have an overwhelming number of choices, and must spend more time identifying their options. With 50%+ U.S. household penetration of DVRs within the 80%+ U.S. cable, teleco and satellite subscriber homes, consumers are paying a lot to program their own "personal channels" of recorded and stored content. With thousands of T/V (television/video) choices now available each moment, the search function is a vital choice management tool. Here's a look at the current and future role of T/V ...More

• Many Happy TV Character Returns -- For Both Series And Commercials by Wayne Friedman

  We TV viewers hate to lose big, beloved TV characters -- and we seemingly want the same from our TV marketers and their characters. William Shatner, whose TV entertainment career started in the early '60s, will return to his "role'" as negotiator for travel company Priceline in commercials. ...More