Sony Executive Offers Advice And Predictions by David Goetzl

Brian Siegel, the vice president of television for Sony Electronics, can't control what flows through a TV set. But, he never stops working to make the hits (and bombs) look more appealing. The executive offers some thoughts on purchasing a TV now -- yes, more than just ask for a Sony -- and what could be coming later. ...Read the whole story

  • food Triscuit 'Apologizes' For Stressing Toppings by Karlene Lukovitz

    Kraft Foods' Triscuit is looking to drive greater use of the crackers for simple, everyday snacking (as opposed to use with toppings) with a humorous new campaign -- the first with the brand's new agency of record, Crispin Porter + Bogusky. ...Read the whole story

  • Viewers Trust Local TV Most by Wayne Friedman

    In a continuing era of declining trust in news, local TV news content is generally more believable to consumers than other TV news operations: broadcast networks, cable networks, print and radio. ...Read the whole story

  • Tribune, Cablevision Locked In Carriage Battle by David Goetzl

    The carriage disputes between distributors and broadcast groups are becoming as common as reality series. Tribune-owned stations are off Cablevision as of Friday in two of the country's largest markets: New York and Philadelphia. CW affiliates are dark in Cablevision homes in New York, Hartford and Denver. ...Read the whole story

  • beverages Diet Coke Rolls Out New Packaging, Campaign by Karlene Lukovitz

    The design, to begin appearing on Diet Coke products as of Sept. 1, was created by S.F.-based agency Turner Duckworth. It features a section of the Diet Coke logo, cropped to feature the "D" and the "k," set against the brand's signature silver backdrop. ...Read the whole story

  • Comcast Users Heavy Olympic Streamers by David Goetzl

    Comcast customers accounted for almost one-third of all subscribers who signed in to watch NBC's Olympic coverage online. Its 31% figure topped the access levels at all other cable, satellite and telco TV operators. ...Read the whole story

  • Post-Olympics, CBS Gains Ground by Wayne Friedman

    Post NBC-carried Olympics, CBS picked up some good ratings points for its big reality show "Big Brother," while "Big Bang Theory" is doing well in repeats. ...Read the whole story

  • WWE's 'Raw' Syncs Mobile, Broadcast by David Goetzl

    There may come a time in the not-too-distant future when a prime-time staple without a second-screen app is a rarity. USA is launching one for its WWE "Monday Night Raw" programming, allowing live syncing between a mobile device and the broadcast. ...Read the whole story

  • Post-Olympics, Reality Shows Score by Wayne Friedman

    The post-Olympics lull for the broadcast networks continued with the big summer reality shows only up a bit in recent original airings. ...Read the whole story

  • Report: Apple In Talks With Cable Companies Over TV Partnership by Ross Fadner

    Apple Inc. has been talking with some of the biggest U.S. cable operators, including Time Warner Cable, about teaming up for a new device for live television and online video content, according to a new report. ...Read the whole story

Many Happy TV Character Returns -- For Both Series And Commercials by Wayne Friedman

We TV viewers hate to lose big, beloved TV characters -- and we seemingly want the same from our TV marketers and their characters. William Shatner, whose TV entertainment career started in the early '60s, will return to his "role'" as negotiator for travel company Priceline in commercials. ...More

  • Summer's Sizzling Dramas: AMC's 'Breaking Bad,' BBC America's 'Copper," And More by Ed Martin

    The Olympics provided enough thrills and suspense to keep anyone enthralled, but even without them this summer would likely be remembered as one of the most satisfying for anyone drawn to television drama. One need only consider the triumphant return of "Dallas" on TNT, the gripping finale of TNT's "The Closer" and the arrival of the effortlessly enjoyable "Bunheads" on ABC Family, the perfect lightweight summer drama for tweens, teens and grown-ups alike. ...More

  • Apple's TV Move: You Say You Want A Revolution, Well, You Know... by Wayne Friedman

    News flash: Apple TV might not change the TV world. Sorry about that. Want a TV business savior? You might have to look at other wannabe TV-changing companies -- Google, Comcast, maybe Facebook. ...More

  • Online Video And TV: First Comes Measurement, Then Creative by Daisy Whitney

    Online video and TV just can't stay away from each other. They share the same content often, they usually share the same ads, and now they are trading in the same measurement. ...More