• IPTV Push For Multiscreen Viewing

    As with other multichannel TV providers, IPTV companies delivering TV and other content will aggressively move to offer more multiscreen viewing over the next year. ...Read the whole story

  • Reilly Upped To Fox Broadcasting Entertainment Chairman

    Kevin Reilly, who had been president of entertainment of Fox Broadcasting, will now oversee all programming, scheduling, marketing, research, digital and business affairs for the network as chairman of entertainment for Fox Broadcasting. ...Read the whole story

  • Eli Manning Backs BankPlus

    A new ad campaign plays with the idea of NFL star Eli Manning as a regular Joe who never played football. The effort for Mississippi-based BankPlus is meant to support the financial institution's position that it treats everyone the same, famous or not. ...Read the whole story

DEV WATCH: Adap.tv Announces "Adap.tv Audience Unifier"

As initially reported in VidBlog on August 17, Adap.tv just announced its “Adap.tv Audience Unifier” that enables brands to buy targeted digital video ads based on TV viewing behaviors using “Nielsen Online Audience Segments – TV Viewing” tools. Adap.tv said it will use Nielsen’s cross-platform data across all types of video inventory. ...More

  • As Big Media Gets Bigger, What's Left To Buy?

    What's left for big media to buy? Comcast could be looking for more. CBS? Perhaps it could use a few more few more cable channels -- especially widely distributed basic ones. Fox has broad assets, including TV stations and cable channels. Maybe it wants a pay TV group like Starz? Maybe Disney-ABC wants Starz as well? ...More