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• Q2 Ad Spend Slows, But Better Year-Over-Year by David Goetzl

  A Wall Street firm noted that U.S. ad spending in the April-June period was below the first quarter, suggesting that the ad market had a bumpy spring. On Tuesday, Nomura reported a 4.6% bump across all sectors in the second quarter, below the 5.8% in the first three months of the year. ...Read the whole story

• TV Diet Of Repeats Registers Viewer Dips by Wayne Friedman

  Just weeks before the new TV season is about to begin, broadcast and cable networks alike are looking to reverse some major declining programming trends -- including the all-important repeat programming. ...Read the whole story

• Ad-Supported Content Tops With Connected TV Users by Wayne Friedman

  Connected TVs are growing -- 30% of Internet-connected households have some form. And connected TV consumers prefer ad-supported content to paid, ad-free content. ...Read the whole story

• Adblade Tests Political Ad Targeting Online Before Airing On TV by Laurie Sullivan

  With three months to go until the U.S. presidential elections, political ad spending has already exceeded $500 million, as political candidates rush to target specific messages on tax cuts and healthcare initiatives, according to reports. But the message doesn't always reach the correct voters. ...Read the whole story

• 'Kimmel' Runs Earlier, 'Nightline' Takes Later Slot by Wayne Friedman

  ABC is making a major late-night shift with "Jimmy Kimmel Live" swapping the time slots with ABC News "Nightline" -- a move that looks to give alternatives for young-skewing late-night advertisers. ...Read the whole story

• food Can Marketing Save The Maine Lobster? by Sarah Mahoney

  The Maine Lobster Council, which represents some 4,500 local lobster fishermen, is running a TV spot which shows a man presenting a woman with a bouquet of lobsters, and using them to make hearts in the sand. ...Read the whole story

A 'Pawn Stars' Education by Gary Holmes

Reality TV has a lot to answer for. Its contributions to the ongoing debasement of popular culture are well-documented. Shows that celebrate our moral weaknesses and reward bad behavior with celebrity and riches are, to put it mildly, unfortunate. But there is a whole subgenre of reality TV that is actually educational and generally celebratory of the human spirit. These shows, which, oddly enough, generally appeal to men, explore nature, adventure, and exotic jobs. They're not smutty, exploitative or condescending. You can watch them with both your kids and your parents. At the top of the heap is "Pawn Stars," ...More