The Whole Story: 2 Views Of Social TV

Social TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. ...More

  • Apple's Media-Skipping Patent Targets Content -- Perhaps Ads? -- Deemed 'Not Of Interest To A User'

    In the wake of Dish's AutoHop technology comes an Apple patent that could mean "ad skipping" to some. But read closely. Seems the new technology would allow users of digital entertainment to automatically switch to another digital device or file when a bit of advertising appears. ...More

  • Brand Advertisers: Ready To Shut Down Banners & Web Video Ads From Midnight-6 A.M.?

    You'd better get ready: TV media-buying processes, protocols and parameters are coming to the Web. Lately, the trades have been full of stories about the long-awaited convergence between ads on the Web and ads on television. Multiplatform advertising is finally arriving -- albeit in fits and starts, linked across platforms more like a paper cup and string telephone than the locked-down digital linkage we'll certainly have within a few years. However, as we bring together campaigns running on different media, we find that technology is not the only thing we need to integrate. We need to knit together some very ...More

  • If Music Videos Get Monetized In Concert Tours, Might TV Programs Be Headed For Mall Productions?

    The Carly Rae Jepsen music video "Call Me Maybe" gets seen 212 million times on the Internet. What is that worth in TV terms? When 100 million viewers watch a three-hour event called the Super Bowl, it can bring a network $210 million to $225 million in national advertising dollars. ...More