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• food Can Marketing Save The Maine Lobster? by Sarah Mahoney

  The Maine Lobster Council, which represents some 4,500 local lobster fishermen, is running a TV spot which shows a man presenting a woman with a bouquet of lobsters, and using them to make hearts in the sand. ...Read the whole story

• 'TV Guide' Updates Social TV App by Mark Walsh

  Building on its goal of one-stop-shop for TV listings and content cross-platform, the company launched a revamped version of its app for iOS devices Thursday. Features are geared toward greater personalization and social sharing. ...Read the whole story

• Local TV News Best Cable Nets In Reaching Key Voters by Wayne Friedman

  TV stations' newscasts reach key voters better than national cable news networks, per the TVB. Local TV early and late TV news programs in the top 10 markets have 32% of its viewership coming from the core "voting" demographic, those 35-54. ...Read the whole story

• Hallmark Hearts New TV Brand Tagline by Wayne Friedman

  Hallmark Channel just unveiled a new tagline and brand image: "The Heart of TV." Its first in three years. ...Read the whole story

• food Lindt Unveils New Federer TV Ad by Karlene Lukovitz

  The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his bag filled with the chocolates and threatening to strip-search the tennis star just for the fun of it. ...Read the whole story

• Report: 18 Percent of Consumers Watch Online Video Content on TVs Worldwide by Ross Fadner

  Some 18 percent of consumers worldwide are accessing online video through their TV sets on a daily basis, while 25 percent access online video content several times a week, according to a new study from NPD Group. ...Read the whole story

The Whole Story: 2 Views Of Social TV by Mike Bloxham

Social TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. ...More

• Apple's Media-Skipping Patent Targets Content -- Perhaps Ads? -- Deemed 'Not Of Interest To A User' by Wayne Friedman

  In the wake of Dish's AutoHop technology comes an Apple patent that could mean "ad skipping" to some. But read closely. Seems the new technology would allow users of digital entertainment to automatically switch to another digital device or file when a bit of advertising appears. ...More

• Brand Advertisers: Ready To Shut Down Banners & Web Video Ads From Midnight-6 A.M.? by Dave Morgan

  You'd better get ready: TV media-buying processes, protocols and parameters are coming to the Web. Lately, the trades have been full of stories about the long-awaited convergence between ads on the Web and ads on television. Multiplatform advertising is finally arriving -- albeit in fits and starts, linked across platforms more like a paper cup and string telephone than the locked-down digital linkage we'll certainly have within a few years. However, as we bring together campaigns running on different media, we find that technology is not the only thing we need to integrate. We need to knit together some very ...More

• If Music Videos Get Monetized In Concert Tours, Might TV Programs Be Headed For Mall Productions? by Wayne Friedman

  The Carly Rae Jepsen music video "Call Me Maybe" gets seen 212 million times on the Internet. What is that worth in TV terms? When 100 million viewers watch a three-hour event called the Super Bowl, it can bring a network $210 million to $225 million in national advertising dollars. ...More