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• SpotGenie Improves Sound Checks To Ensure Ads Stay On Air by David Goetzl

  SpotGenie, which digitally delivers ads to stations and networks, has been prepping to meet the CALM Act, which mandates that commercial sound cannot exceed programming. ...Read the whole story

• Murdoch Daughter Says News Corp. Strayed From Values by David Goetzl

  Elisabeth Murdoch, the founder of the Shine TV studio and daughter of Rupert Murdoch, suggested that News Corp. has landed in its U.K. turmoil by straying from a value system that needs to be recaptured going forward. ...Read the whole story

• Univision Books Obama, Romney For TV Events by David Goetzl

  Univision has secured two events, one with each presidential candidate, to discuss issues relevant to Hispanic voters. Facebook will work with Univision to try to spark interactivity with prospective voters prior to the events. ...Read the whole story

• Cox Throws 'Football' Campaign Cross-Platform by David Goetzl

  Cox Communications, the country's third-largest cable operator, is looking to football to score a brand-building touchdown this fall. The company is debuting a "Cox is Football" multiplatform campaign in 26 markets. ...Read the whole story

• Knicks, Rangers Sales Boost MSG Revs by Wayne Friedman

  Big post-season tickets sales efforts for the New York Knicks and New York Rangers -- as well as higher advertising and affiliate revenue -- helped Madison Square Garden Co. gain strong fiscal fourth-quarter results. And it helped shoot up its stock by over 6% during midday Friday trading. ...Read the whole story

• Some Broadcast Slippage, Cable Sees Uptick In Summer Fare by Wayne Friedman

  Summertime ratings have an easy winner so far -- an Olympics-heavy NBC. But looking deeper -- sans the high-rated Olympics programming -- all broadcast networks and most cable networks have shown slippage. ...Read the whole story

• spirits Carville, Matalin Jump On Election Ad Opps by Karlene Lukovitz

  The pair, who recently signed to star in videos/TV ads for Maker's Mark Bourbon, are now also appearing in a new TV ad for Mitsubishi Electric Cooling & Heating systems. In it, they argue over the thermostat setting in their home. ...Read the whole story

Smart TV Makers To Lose On Ad Revenue Opps From Over-The-Top, Report Says by Daisy Whitney

About 159 million homes will have smart TVs by the end of this year, but gaming consoles and set-top boxes are more likely to win the long-term connected TV battle than smart TVs themselves. That's the finding of a new report from The Diffusion Group predicting that TV set makers who eagerly showcased their new connected capabilities at the CES show will not be the ones to benefit from the money that's expected to flow through broadband connections to the TV. ...More

• If Music Videos Get Monetized In Concert Tours, Might TV Programs Be Headed For Mall Productions? by Wayne Friedman

  The Carly Rae Jepsen music video "Call Me Maybe" gets seen 212 million times on the Internet. What is that worth in TV terms? When 100 million viewers watch a three-hour event called the Super Bowl, it can bring a network $210 million to $225 million in national advertising dollars. ...More

• 6300% More Of Certain Kind Of Scandalous TV Content by Wayne Friedman

  We here at TV Watch take a lot of pride in our tagline: "full-frontal televison." Who doesn't want to expose and tell all? Yes, "expose" is the key word for this column. A report from one pressure group says one major trend has been going on in television that most people may not be aware of: full-frontal nudity. ...More

• Summer's Hottest Show? 'Here Comes Honey Boo Boo'! by Ed Martin

  TLC's latest reality offering -- "Here Comes Honey Boo Boo," a spin-off from the network's "Toddlers & Tiaras" centered on one of that show's more memorable pageant princesses -- has, since it appeared out of the heat and humidity two weeks ago, become one of the most talked-about series on television. No surprise there; it's a perfect train-wreck diversion at the end of a punishing summer of record-breaking heat, roaring wildfires and increasingly nasty political confrontations. What's more, even with its pig-pooping, mud-flopping and armpit-farting, it may be one of the most culturally significant entertainment programs of our tumultuous times, ...More