Friday, August 24, 2012

Around The Net

  • Liquor Ads Win More TV Airtime The Wall Street Journal

    In recent months, ABC, CBS and NBC have begun airing spots for Captain Morgan rum, Grey Goose vodka, Jack Daniel's whiskey and other brands on late-night television programs such as "Jimmy Kimmel Live!," the "Late Show With David Letterman" and "Saturday Night Live."  Ads for Southern Comfort have run in the same slots this month. The move lets them tap a new stream of revenue as advertisers continue to shift their ad budgets to cable TV, the Internet and online videos. Broadcasters are limiting liquor ads till after 11 p.m. ON cable, many nets air them any time.     ...Read the whole story

  • Hallmark Channel Updates Logo, Tagline The Hollywood Reporter
  • Cable News Nets Ready For Their Convention Closeup Advertising Age
Smart TV Makers To Lose On Ad Revenue Opps From Over-The-Top, Report Says

About 159 million homes will have smart TVs by the end of this year, but gaming consoles and set-top boxes are more likely to win the long-term connected TV battle than smart TVs themselves. That's the ...More