Monday, August 27, 2012
  • AT&T AdWorks Aggregates Mobile, TV Data To Target Online Ads

    AT&T AdWorks is expected to launch an ad platform in September allowing brands to target ads online based on TV and mobile data. Two undisclosed brands have signed up to participate in the initial rollout. ...Read the whole story

  • Bravo To Launch 'Top Chef' Spinoff

    With Food Network's cooking shows continuing to sizzle, Bravo is launching another spinoff for its "Top Chef" franchise. The network is taking some of the compelling personalities of its "Top Chef" series and bringing viewers a sort of "where are they now?" ...Read the whole story

  • Mormon-Owned Station Passes On NBC's 'Normal'

    For the second year in a row, the NBC affiliate in Salt Lake City has decided not to air a first-year series from the Peacock network. The Mormon Church-owned station will take a pass on comedy "The New Normal," which includes a surrogate mom for a gay male couple. ...Read the whole story

  • Axe's New Sex Symbols? Muppets!

    The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what men and women are theoretically drawn to in each other: the guy is a two-foot-tall walking haircut; the girl is a two-foot-tall walking cleavage. ...Read the whole story

  • Mercedes-Benz Launches Campaign For Mbrace2

    Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One Place," that will break during the 2012 US Open, of which Mercedes is a presenting sponsor. ...Read the whole story

Around The Net

  • 1 In 5 Surfs Web Via TV Cnet

    In a new study published, research firm NPD revealed that 18% of consumers across 14 countries, including the U.S. and U.K., access Web-based services and media from their televisions. That figure includes both people connecting to the Web from their televisions, as well as through set-top boxes hooked up to their sets. NPD found that 25% of consumers who view online services from their televisions do so "several times a week." ...Read the whole story

  • Riggle Joins 'Fox NFL Sunday'B&C

    Actor Rob Riggle, best known for his stint as a Daily Show correspondent, will join Fox NFL Sunday this season as the pregame show's "comedic prognosticator," replacing Frank Caliendo. He will contribute a weekly segment where he challenges the show's analysts -- Terry Bradshaw, Michael Strahan, Jimmy Johnson and Howie Long -- to see who can correctly predict the most games. Riggle, who served oversees in Kosovo and Afghanistan, is current on Adult Swim's NTSF:SD:SUV. ...Read the whole story

  • ITV Digital Director: ITV2 Image Needs 'Sprucing Up' The Drum

    Speaking at the Edinburgh International TV Festival, Angela Jain discussed the brand position of digital channel ITV2, explaining that she would like to position it between e4 and BBC3. She said; "At one end of the spectrum you have e4 - they can be a bit snarky and a bit arty and edgy, and then at the other end you have BBC3 and because of their public service broadcasting commitment they do serious factual programming brilliantly. I admit though, our marketing image and positioning does need sprucing up." ...Read the whole story

Web Connected TV Users Prefer Ads Over Fees For Video And Streamed TV

According to YuMe and research firm Frank N. Magid Associates, 30% of all Internet homes have TVs connected to the Internet, and users of those sets are generally receptive to advertisements and ad-supported business models. ...More


  • A New Set Of Archetypes For Gen We

    Over 10 years ago, Margaret Mark and Carol Pearson wrote a masterful book, The Hero and the Outlaw, which showed how the most successful brands were those that effectively corresponded to the fundamental patterns in the ...More

  • Your Facebook Newsfeed, On a Big Screen, In 3D

    Technological advancement or sign of the apocalypse? LG Electronics, a big proponent of content viewing in 3D, created an experimental platform in which users could view their Facebook Newsfeeds on 3D screens. This begs the question: ...More