• AT&T AdWorks Aggregates Mobile, TV Data To Target Online Ads

    AT&T AdWorks is expected to launch an ad platform in September allowing brands to target ads online based on TV and mobile data. Two undisclosed brands have signed up to participate in the initial rollout. ...Read the whole story

  • Bravo To Launch 'Top Chef' Spinoff

    With Food Network's cooking shows continuing to sizzle, Bravo is launching another spinoff for its "Top Chef" franchise. The network is taking some of the compelling personalities of its "Top Chef" series and bringing viewers a sort of "where are they now?" ...Read the whole story

  • Mormon-Owned Station Passes On NBC's 'Normal'

    For the second year in a row, the NBC affiliate in Salt Lake City has decided not to air a first-year series from the Peacock network. The Mormon Church-owned station will take a pass on comedy "The New Normal," which includes a surrogate mom for a gay male couple. ...Read the whole story

  • Axe's New Sex Symbols? Muppets!

    The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what men and women are theoretically drawn to in each other: the guy is a two-foot-tall walking haircut; the girl is a two-foot-tall walking cleavage. ...Read the whole story

  • Mercedes-Benz Launches Campaign For Mbrace2

    Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One Place," that will break during the 2012 US Open, of which Mercedes is a presenting sponsor. ...Read the whole story

Web Connected TV Users Prefer Ads Over Fees For Video And Streamed TV

According to YuMe and research firm Frank N. Magid Associates, 30% of all Internet homes have TVs connected to the Internet, and users of those sets are generally receptive to advertisements and ad-supported business models. ...More

  • A New Set Of Archetypes For Gen We

    Over 10 years ago, Margaret Mark and Carol Pearson wrote a masterful book, The Hero and the Outlaw, which showed how the most successful brands were those that effectively corresponded to the fundamental patterns in the unconscious mind known as "archetypes." My reading of the book wasn't the first time I had thought about archetypes, but it was the first time I had considered their application to my chosen profession. The idea that, regardless of time, location or culture, people have told stories that essentially repeat the same story lines and character types over and over again was a powerful ...More

  • Your Facebook Newsfeed, On a Big Screen, In 3D

    Technological advancement or sign of the apocalypse? LG Electronics, a big proponent of content viewing in 3D, created an experimental platform in which users could view their Facebook Newsfeeds on 3D screens. This begs the question: Is 3D becoming ubiquitous? ...More