Tuesday, August 28, 2012
  • Axe's New Sex Symbols? Muppets!

    The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what men and women are theoretically drawn to in each other: the guy is a two-foot-tall walking haircut; the girl is a two-foot-tall walking cleavage. ...Read the whole story

  • Mercedes-Benz Launches Campaign For Mbrace2

    Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One Place," that will break during the 2012 US Open, of which Mercedes is a presenting sponsor. ...Read the whole story

  • Bravo To Launch 'Top Chef' Spinoff

    With Food Network's cooking shows continuing to sizzle, Bravo is launching another spinoff for its "Top Chef" franchise. The network is taking some of the compelling personalities of its "Top Chef" series and bringing viewers a sort of "where are they now?" ...Read the whole story

  • Mormon-Owned Station Passes On NBC's 'Normal'

    For the second year in a row, the NBC affiliate in Salt Lake City has decided not to air a first-year series from the Peacock network. The Mormon Church-owned station will take a pass on comedy "The New Normal," which includes a surrogate mom for a gay male couple. ...Read the whole story

    Around The Net

    • Channel 4 News Site Responsively Redesigned Digital Spy

      The broadcaster has acted to "future proof" its online presence with the new responsive technology, which essentially resizes and reorganises the content for the specific platform on which it is being viewed, such as smartphones and tablets. The redeisgned site is also now prepped for "future innovations" such as converged TV, said Channel 4. ITN, which produces Channel 4 News, said last month that it intended to adopt responsive design on its video site. But it is thought that no current UK news programme has so far adopted the technology online. ...Read the whole story

    • Brits Show Way To Halt TV Piracy Forbes

      Someone in the BBC has sat down and really thought about the online space. I've already touched on how the British broadcaster is building a foundation on the social networks in advance of the opening episode this Saturday (Trusting Social Media And The Asylum of Doctor Who Fans). But what happens outside the UK as the Asylum of the Daleks episode finishes and the Internet explodes in speculation about the Dalek Badger (honestly... it's not a spoiler)? ...Read the whole story

    • AT&T AdWorks Aggregates Mobile, TV Data Econsultancy

      AT&T's ad network, AdWorks, which the company claims reaches some 181m unique users per month, is planning to roll out a new approach to this long-standing challenge in September. The telecom giant, which provides both television and mobile service to millions of Americans, says it has found a way to meaningfully bring together aggregate first-party data from TV and mobile usage to target online ads. ...Read the whole story

    MTV Political Game A Winner

    You may be a dyed-in-the-wool Massachusetts Democrat appalled that somehow the state has a Republican senator. But if you're playing to win with MTV, you want no part of Elizabeth Warren. ...More

    • Democracy, Satire And Stephen Colbert

      "Colbert's America" salutes a faux pundit who uses a late-night comedy show to hold our leaders accountable. It claims Stephen Colbert's satire doubles as public service: He makes us think. ...More

    • Your Facebook Newsfeed, On a Big Screen, In 3D

      Technological advancement or sign of the apocalypse? LG Electronics, a big proponent of content viewing in 3D, created an experimental platform in which users could view their Facebook Newsfeeds on 3D screens. This begs the question: ...More