No question second-screening offers networks and advertisers enormous potential. It's pretty simple: get viewers intrigued enough with what's on TV that they'll interact with it simultaneously on another device. Will it catch on? ...
The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what ... Read the whole story
Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One ... Read the whole story
With Food Network's cooking shows continuing to sizzle, Bravo is launching another spinoff for its "Top Chef" franchise. The network is taking some of ... Read the whole story
For the second year in a row, the NBC affiliate in Salt Lake City has decided not to air a first-year series from the ... Read the whole story
You may be a dyed-in-the-wool Massachusetts Democrat appalled that somehow the state has a Republican senator. But if you're playing to win with MTV, ... Read the whole story
"Colbert's America" salutes a faux pundit who uses a late-night comedy show to hold our leaders accountable. It claims Stephen Colbert's satire doubles as ... Read the whole story