Thursday, August 30, 2012
  • Sony To Launch 4K TV

    The future of HD is no longer clear. Sony is launching a 4K set that can display images with four times the picture quality of high-def. Sony did not announce a price, although LG said last week that a 4K set it is introducing would cost around $22,000. ...Read the whole story

  • Adobe Trumpets TV Everywhere Streaming Success

    Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during the London Games. ...Read the whole story

  • Ford Escape Ads: Real Employees, Fictional Characters

    The TV campaign, under the "Go Further" brand banner, continues Ford's tactic of using real people in testimonial style, but this time the real people are engineers and designers who were involved in the Escape development process. ...Read the whole story

  • PRN To Handle Ad Sales for 7-Eleven TV

    Digital Display Networks, which operates 7-Eleven TV, has signed a multiyear contract with Premier Retail Networks, making the latter the exclusive ad sales representative for the chain store. The deal covers 7-Eleven's installed network reaching around 4,400 stores nationwide, which reach a monthly audience of around 100 million, according to DDN. ...Read the whole story

  • TiVo Revs Up, But Litigation Widens Net Loss

    TiVo reported a 7% gain in revenue for the second quarter to nearly $65.3 million. But its net loss widened to $27 million compared to $19 million for the same period a year ago. ...Read the whole story

  • Beers Named CEO FremantleMedia

    Thom Beers, who has spearheaded multiple network-defining series, will look to resuscitate a few at Fox. Beers, the mastermind behind History's "Ice Road Truckers" and "Ax Men," is taking over as CEO of FremantleMedia in North America. ...Read the whole story

  • Kia Brings The Hamsters Back For Soul

    The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking rodents bring electronic dance music, and, of course, the Soul, which rises through the floor in a dazzle of laser light. ...Read the whole story

The Whole Story: Adult-Child Co-Viewing - By Genre

For many brands, understanding TV co-viewing behaviors can help guide media planning and buying. ...More