• Sony To Launch 4K TV

    The future of HD is no longer clear. Sony is launching a 4K set that can display images with four times the picture quality of high-def. Sony did not announce a price, although LG said last week that a 4K set it is introducing would cost around $22,000. ...Read the whole story

  • Adobe Trumpets TV Everywhere Streaming Success

    Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during the London Games. ...Read the whole story

  • Ford Escape Ads: Real Employees, Fictional Characters

    The TV campaign, under the "Go Further" brand banner, continues Ford's tactic of using real people in testimonial style, but this time the real people are engineers and designers who were involved in the Escape development process. ...Read the whole story

  • PRN To Handle Ad Sales for 7-Eleven TV

    Digital Display Networks, which operates 7-Eleven TV, has signed a multiyear contract with Premier Retail Networks, making the latter the exclusive ad sales representative for the chain store. The deal covers 7-Eleven's installed network reaching around 4,400 stores nationwide, which reach a monthly audience of around 100 million, according to DDN. ...Read the whole story

  • TiVo Revs Up, But Litigation Widens Net Loss

    TiVo reported a 7% gain in revenue for the second quarter to nearly $65.3 million. But its net loss widened to $27 million compared to $19 million for the same period a year ago. ...Read the whole story

  • Beers Named CEO FremantleMedia

    Thom Beers, who has spearheaded multiple network-defining series, will look to resuscitate a few at Fox. Beers, the mastermind behind History's "Ice Road Truckers" and "Ax Men," is taking over as CEO of FremantleMedia in North America. ...Read the whole story

  • Kia Brings The Hamsters Back For Soul

    The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking rodents bring electronic dance music, and, of course, the Soul, which rises through the floor in a dazzle of laser light. ...Read the whole story

The Whole Story: Adult-Child Co-Viewing - By Genre

For many brands, understanding TV co-viewing behaviors can help guide media planning and buying. ...More

  • Spanish-language Television Upfront And Fall Season Discourse

    According to Nielsen's 2012 National Universe estimates of Hispanic HH's 2+, 53.3% of dwellers are between the ages of 25 and 44, a little more than half the total population. As this new generation of Hispanic Americans emerges, attitudes and behavior, especially with media consumption are changing. In the past, television was consumed by the entire family and in the form of appointment television. Typically, there was one TV in the HH and if "mom" was watching a telenovela, the entire family had to be tuned in. This is not the case today. According to Nielsen, 92% of Hispanic TV ...More

  • Jack Myers Tells All About 'Hooked Up'

    I sat down with media legend Jack Myers to talk about the publication of his recent book, "Hooked Up; A New Generation's Surprising Take on Sex, Politics and Saving the World." His book is based on an IPSOS/OTX research survey of one thousand 17-to 21-year-olds plus interviews, and offers a range of insights on the influences, mindsets and behaviors of this first truly Internet-immersed generation. Jack calls those born between 1991 and 1995 "Internet Pioneers," and says the way they view and interact with the world not only has immediate implications but also a long-term impact on society. ...More

  • Unavailable Football Game To Impact Texas Saturday

    Unless something unexpected happens, millions of Texas residents won't be able to watch the football opener for the University of Texas on Saturday night. The game will air only on the Longhorn Network (LHN), the ESPN-owned cable channel that's in an estimated 400,000 homes in the Lone Star State. ...More