Friday, August 31, 2012
  • Google TV Ads Shuttered

    After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV Ads as an easy-to-use platform for advertisers that had never used TV before. ...Read the whole story

  • DirecTV, Viggle Reward TV Viewers

    DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV viewing, gives viewers a chance to accumulate points through checking in while watching. ...Read the whole story

  • Kia Brings The Hamsters Back For Soul

    The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking rodents bring electronic dance music, and, of course, the Soul, which rises through the floor in a dazzle of laser light. ...Read the whole story

  • Adobe Trumpets TV Everywhere Streaming Success

    Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during the London Games. ...Read the whole story

  • Telemundo Nabs Top Sponsors For 'Premios'

    Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors for its new "Premios Tu Mundo" (Your World Awards) broadcast. The backers will have roles on-air and in social media plays. ...Read the whole story

    Around The Net

    • MTV To Beach 'Jersey Shore'The Hollywood Reporter

      The upcoming season six of MTV's "The Jersey Shore" -- the network's highest-rated series ever -- will be its last, "ending frequent speculation that the network would maintain the franchise with a new cast," writes Michael O'Connell. First episode will air Oct. 4, but a good-bye special, "Gym, Tan, Look Back," will run before the Sept. 6 MTV Video Music Awards. ...Read the whole story

    • Mobile Web Use Spikes When TV Ads AirAll Things D

      "And Now A Word From Our Sponsors: Please Don't Pick Up Your iPhone!" is the headline of this story, which reports on a Tremor Video study showing that TV viewers tend to tune out during prime-time commercials, turning to their mobile phones -- presumably to surf the Web. "And yes, Tremor’s takeaway here — people are tuning out TV ads in favor of the Web — is a self-serving one for a Web ad network to tout," writes Peter Kafka. "But it certainly seems plausible." ...Read the whole story

    • Adobe Advances TV Everywhere ToolsEngadget

      Coming off a successfully streamed summer Olympics, Adobe this week rolled out new features to support the “TV Everywhere” movement. “The company counted more than 88 million authenticated streams during the [Olympic] games,” writes Engadget. “Now it says it can make things better for cable companies and their customers to get viewing on mobiles with Adobe Pass 2.0, which includes technology like automatic authentication, which was tested on Comcast and Cablevision customers during he Olympics.”  ...Read the whole story

    • Media Lessons From The Republican ConventionNational Journal
    • GLAAD Glad About CW's, Showtime's Gay-FriendlinessZap2It
    Unavailable Football Game To Impact Texas Saturday

    Unless something unexpected happens, millions of Texas residents won't be able to watch the football opener for the University of Texas on Saturday night. The game will air only on the Longhorn Network (LHN), the ESPN-owned ...More