• Google TV Ads Shuttered

    After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV Ads as an easy-to-use platform for advertisers that had never used TV before. ...Read the whole story

  • DirecTV, Viggle Reward TV Viewers

    DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV viewing, gives viewers a chance to accumulate points through checking in while watching. ...Read the whole story

  • Kia Brings The Hamsters Back For Soul

    The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking rodents bring electronic dance music, and, of course, the Soul, which rises through the floor in a dazzle of laser light. ...Read the whole story

  • Adobe Trumpets TV Everywhere Streaming Success

    Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during the London Games. ...Read the whole story

  • Telemundo Nabs Top Sponsors For 'Premios'

    Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors for its new "Premios Tu Mundo" (Your World Awards) broadcast. The backers will have roles on-air and in social media plays. ...Read the whole story

Unavailable Football Game To Impact Texas Saturday

Unless something unexpected happens, millions of Texas residents won't be able to watch the football opener for the University of Texas on Saturday night. The game will air only on the Longhorn Network (LHN), the ESPN-owned cable channel that's in an estimated 400,000 homes in the Lone Star State. ...More

  • Pro Football: NOT 'The Most Effective Advertising Delivery System Ever Invented'

    Earlier this week, "New York Times" ad columnist Stuart Elliott wrote that "professional football is probably the most effective advertising delivery system ever invented." ...More

  • Here Comes The Fall Season -- But Where's The Love?

    The new broadcast season begins in three weeks. Can you feel the excitement in the air? Me neither. There doesn't appear to be very much interest anywhere in any of the new series that the networks have been feverishly promoting since the final weeks of the May sweeps. ...More

  • Spanish-language Television Upfront And Fall Season Discourse

    According to Nielsen's 2012 National Universe estimates of Hispanic HH's 2+, 53.3% of dwellers are between the ages of 25 and 44, a little more than half the total population. As this new generation of Hispanic Americans emerges, attitudes and behavior, especially with media consumption are changing. In the past, television was consumed by the entire family and in the form of appointment television. Typically, there was one TV in the HH and if "mom" was watching a telenovela, the entire family had to be tuned in. This is not the case today. According to Nielsen, 92% of Hispanic TV ...More

  • Jack Myers Tells All About 'Hooked Up'

    I sat down with media legend Jack Myers to talk about the publication of his recent book, "Hooked Up; A New Generation's Surprising Take on Sex, Politics and Saving the World." His book is based on an IPSOS/OTX research survey of one thousand 17-to 21-year-olds plus interviews, and offers a range of insights on the influences, mindsets and behaviors of this first truly Internet-immersed generation. Jack calls those born between 1991 and 1995 "Internet Pioneers," and says the way they view and interact with the world not only has immediate implications but also a long-term impact on society. ...More