TVBlog
The Pac-12 Networks, the new conference-owned venture, will accept beer ads. It's a departure from what the Big Ten Network has done over its five-year history. Read the whole story
After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV … Read the whole story
DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV … Read the whole story
The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking … Read the whole story
Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during … Read the whole story
Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors for its new "Premios Tu Mundo" (Your World Awards) broadcast. The backers will … Read the whole story
- COMMENTARY
Unless something unexpected happens, millions of Texas residents won't be able to watch the football opener for the University of Texas on Saturday night. … Read the whole story
- COMMENTARY
Earlier this week, "New York Times" ad columnist Stuart Elliott wrote that "professional football is probably the most effective advertising delivery system ever invented." Read the whole story
- COMMENTARY
The new broadcast season begins in three weeks. Can you feel the excitement in the air? Me neither. There doesn't appear to be very … Read the whole story
- COMMENTARY
According to Nielsen's 2012 National Universe estimates of Hispanic HH's 2+, 53.3% of dwellers are between the ages of 25 and 44, a little … Read the whole story
- COMMENTARY
I sat down with media legend Jack Myers to talk about the publication of his recent book, "Hooked Up; A New Generation's Surprising Take … Read the whole story
