Fighting Limits On Junk-Food Ads Leaves Bad Taste by David Goetzl

Even as childhood obesity becomes an increasing problem, it's unlikely that heavy government restrictions on junk-food advertising will come anytime soon. Advertisers are making the case that they are already reducing the sugar and fat content in kid-targeted products, while ad industry lobbyists oppose restrictions. ...Read the whole story

  • CBS-Cablevision Deal Might Impact Tribune Standoff by David Goetzl

    In a move that could ratchet up pressure on the Tribune station group to cut a carriage deal with Cablevision, the Long Island, N.Y.-based cable operator has inked a new arrangement with CBS. The deal covers CBS stations in three markets where Tribune stations are currently blacked out in Cablevision homes: New York, Philadelphia and Denver. ...Read the whole story

  • More TV Viewers Tune Into DNC by Wayne Friedman

    Early-round TV presidential cable news ratings have given the Democratic National Convention slightly higher marks among TV viewers than the Republican National Convention. The total viewership was at 8.8 million viewers versus 7.6 million for the first night of the RNC coverage. First Lady Michelle Obama and keynote speaker San Antonio Mayor Julian Castro kicked off the convention. ...Read the whole story

  • Neal Joins Fox To Plan World Cup Coverage by David Goetzl

    David Neal, who was to oversee Univision's coverage of the 2014 World Cup, has joined Fox Sports to head planning for its coverage of the men's soccer tournament in 2018 and 2022. ...Read the whole story

  • Katz Digital Unit To Be Headed By Nokia Veteran by Wayne Friedman

    Katz Media Group has named veteran digital advertising executive Mort Greenberg as president of Katz 360, the company's digital sales unit. Greenberg will oversee the digital efforts of Katz TV stations' digital platforms -- online, mobile and others. Katz 360 sells four digital platforms under the Katz Online brand: digital audio, mobile, database segmentation and display. ...Read the whole story

  • apparel Under Armour Launches Largest-ever Women's Effort by Karl Greenberg

    Under Armour is launching its largest-ever campaign directed at women, including its first female-specific TV ads. The effort, "No Matter What, Sweat Every Day. I WILL," includes online video spots on YouTube channel that showcase athletes. ...Read the whole story

  • Report: YouTube To Bring Movie Rentals To Connected TVs by Ross Fadner

    YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that YouTube would add paid movie rentals to its app across hardware partner TP Vision's line of Philips-branded TV sets. ...Read the whole story

  • telecom T-Mobile Touts Unlimited Mobile Data Strategy by Aaron Baar

    The lines are being drawn in the wireless data wars. On one side, are the sharers, AT&T and Verizon Wireless, which offer plans for multiple users to share data minutes across different devices. On the other: those offering unlimited data packages. ...Read the whole story

  • automotive New Ad Campaign For Dodge Dart Shifts Into 6th Gear by Karl Greenberg

    Chrysler's Dodge division is going forward in time to further its two-month-old U.S. marketing campaign for the 2013 Dodge Dart compact car. The effort includes a new TV spot, debuting Wednesday, "How to Make the Most Hi-tech Car." ...Read the whole story

Around The Net

Watching Seinfeld's YouTube Show Makes Me Feel... Lonely by Gary Holmes

Jerry Seinfeld's new online show for YouTube is generating a fair amount of attention; if you had created the best sitcom in history, all your creative endeavors would, too. The premise of the show is that Seinfeld borrows a classic car, calls up one of his comedy pals, and the two of them go out for coffee. This is all edited down to 10 to 15 minutes and posted on the "Comedians in Cars" channel on YouTube. ...More

  • More Than 60 Percent of Consumers Use Social Media While Watching TV by Daisy Whitney

    During a recent interview with Media Magazine, Ogilvy's Chief Digital Officer Brandon Berger offered up one of the most insightful remarks about mobile devices that I've heard: "We have this idea that the TV is the first screen, but where is the activity occurring? It's occurring on the tablet or the mobile device, so which one is the priority screen?" Given the attention that consumers devote to their phones and tablets, it seems clear that the most important screen has become the one that allows viewers to look up information, or buy products, or talk about what they're watching. ...More

  • Cycling Through Sports, Drugs And TV Viewership by Wayne Friedman

    One question about Lance Armstrong and the apparent dethroning of his seven Tour de France titles: Should we still watch cycling on TV -- or, for that matter, any sport that seemingly requires a lot of effort? Better still, should we believe or engage with those athletes who tout products or services through TV sponsorship? Or would we rather not know? ...More

  • Looking To Take The Bite Out Of Apple by Thom Forbes

    While speculative bytes continue to swirl around what Apple has coming -- yesterday it sent out formal invitations to a widely anticipated press event on Sept. 12 -- Amazon is making a lot of news of its own this week, and Microsoft and Nokia will reportedly unveil new Lumia smartphones for the Windows Phone 8 mobile OS in New York this morning. Oh, and Google and Motorola will pull back the curtain on some Android devices later today, MarketWatch reports. ...More

  • Getting Younger, Getting Smarter by Hadassa Gerber

    The key to success with young adults is to join with media that is important to them and incorporate a solution that provides high reach as well as strong impact to capture your share of these emerging and influential consumers. ...More