Friday, September 7, 2012
  • Premium Video Viewing Soars

    More long-form premium TV and movie content continues to get heavy play from online consumers. Premium video content -- movies, TV and sports programming -- now account for more than 60% of total time Internet users spend watching video online. ...Read the whole story

  • Google Fiber To Carry NFL, MLB

    Google Fiber, the TV-Internet service in Kansas City, doesn't have a deal to carry ESPN yet, but has landed agreements with multiple other sports networks. The NFL Network joins channels affiliated with Major League Baseball and the NHL plus the NBC Sports Network on the system. ...Read the whole story

  • Big TV Events Grab Viewers, Less Social Media Chatter

    Major broadcast TV events continued to get the biggest viewership -- and social media chatter, although the numbers are a fraction of its big-screen presence. Many cable TV events do better. ...Read the whole story

  • Microsoft To Google: 'Bing It On'

    Microsoft rolled out the "Bing It On" campaign to challenge Google at search after an independent study found that people prefer Bing over Google two to one. While the campaign will span television, online and mobile, Microsoft also plans to take the fight into its retail stores. ...Read the whole story

  • CBS' 'Vegas,' CW's 'Beauty & the Beast' Earn High Buzz Scores

    The biggest buzz for the upcoming fall season shows have CBS' "Vegas," CW's "Beauty & the Beast" and NBC's "Animal Practice" getting high marks. CBS' "Vegas," starring Dennis Quaid, got a 26% score under the "Most Anticipated New Programming" category. ...Read the whole story

  • Chevrolet, MTV Offer A World-Music Spark Tribute

    To tout the worldly vehicle, which the GM division is pitching to the skateboarding, bike-messenger-chic crowd -- Williamsburg, you know who I'm talking about -- the company has partnered with MTV's Iggy global-artist site for a program called "Cover the World." ...Read the whole story

  • Birnbaum Upped At 'TV Guide'

    TV Guide Magazine Editor-in-Chief Debra Birnbaum has been named President/Editor-in-Chief of the magazine. She will pursue new partnership and brand opportunities for the longtime entertainment pub. During her four-year time as EIC, she introduced popular franchises like “Fan Favorites” and “The Hot List.” ...Read the whole story

  • Campbell's Chunky Revives 'Mama's Boy' Campaign

    After featuring "regular Joes" in its ads since 2008, Campbell's Chunky soup is returning to the "Moma's Boy" campaign premise. ...Read the whole story

A Fond Farewell To 'Damages,' One Of The Great Dramas Of The Last Decade

Another terrific series that did much to designate the last decade as a new golden age for dramatic television will come to an end next week. I'm speaking of "Damages," the consistently chilling legal thriller starring ...More

  • Cable Companies Want Promos To Be Heard - At Full Volume

    Hear this: TV promos are not regular TV advertising. At least, that's what cable program distributors like Comcast Corp. believe. The issue is those way-too-loud commercial messages the TV industry and advertisers have been wrangling over ...More

  • Video Integration: What TV Networks Don't Realize They're Teaching Us

    This summer, eMarketer published an interesting report on the integration of brand advertising across online video and television. They highlighted five factors that are impeding progress toward integration, which unsurprisingly, have come from TV's biggest players: ...More