Tuesday, September 11, 2012
  • Macy's Launches Its Own Little Sitcom

    "It's been a few years since we used all our stars as an ensemble cast," Martine Reardon, Macy's CMO, tells "Marketing Daily." And the new effort, from JWT, also subtly shifts the focus away from the famous names and back onto the Macy's brand. ...Read the whole story

  • TV Ad Sales Up In Key Categories

    TV ad spending climbed over 4% versus the second quarter of 2011 and is still outpacing other media. Kantar Media says all TV advertising rose 4.4% in the second quarter, with Spanish-language TV rocketing up 17.8%. For the first six months of 2012, TV advertising is now up 6% versus a year ago. ...Read the whole story

  • Time-Shifted Viewing Up, Live Viewing Dips

    The average daily live TV viewing per person is now at 4 hours and 38 minutes -- down from 4:47 during the first quarter of 2011. Time-shifted viewing climbed to 24 minutes from 21 minutes. ...Read the whole story

  • Ralph Lauren Fashions 'Masterpiece Theater' Sponsorship

    Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiece" series, which has been reinvigorated by the success of "Downton Abbey." Lauren's relationship will include tailored spots for "Downton" and "Upstairs Downstairs." ...Read the whole story

Around The Net

  • Q2 TV Ad Spending Rises 4.4%Broadcasting & Cable

    TV made out better than most other media for ad spend in the second quarter, with a rise of 4.4% compared to a 0.9% uptick for total ad expenditures, according to figures just released from Kantar Media. Best in show, Spanish-language TV spending had double-digit gains: 17.8%, fueled by growth in the direct response, consumer packaged goods and auto categories, writes Jon Lafayette. ...Read the whole story

  • Nielsen Report: Majority Of Homes Without TV Signals Stlll Have TVsYahoo News

    In a report showing "how the nature of TV service is slowly changing," Nielsen said that "three-quarters of the estimated 5 million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway," writes David Bauder. "Many of these homes are satisfied to use their TVs for games or get programming through DVDs or services like Netflix or Apple TV." ...Read the whole story

  • Dijit Launches Social TV Guide AppLost Remote

    "Last year felt like the battle of the TV check in, and now 2012 is finishing off as the battle of the second screen platform with several apps gunning to be your social TV guide of choice," writes Natan Edelsburg. The newest is Dijit's NextGuide, an iPad app that "connects people with shows they want to watch contextually based on interests, geography and personalities rather than times and channels,” according to the company. ...Read the whole story

  • 9/11 Coverage: Grisly, Dignified Or No Remembrance?Poynter
  • 'Katie' Launches With Best Numbers For Daytime Premiere Since 2002Advertising Age
Playing 'Moneyball': Can Leno's 'Tonight Show' Use Billy Beane?

My only question about Jay Leno's 50% cut in salary: Will the jokes be half as funny and will advertisers still crack a smile -- and their wallets? ...More

  • TV Advertising To Students Most Effective; Email Best Reach

    According to a proprietary 2012 College Marketing Report from the Barnes & Noble College Marketing Division, despite the prevalence of social media and Internet usage, college students still consider TV ads the most effective form of ...More

  • What will media buying look like when TV and online video converge?

    A steady stream of recent data illustrates continued torrid growth of video advertising relative to TV advertising, the difficulty of reaching certain demographic segments (particularly younger demos) viaTV as they choose to consume their video content ...More