Beck Back On TV Dishing Out Right-Wing Diatribes by David Goetzl

Give Glenn Beck credit. The wacky, sometimes irresponsible TV commentator looks to be one astute businessman. Or he has some smart people around him. Or he has many more rabid fans than people on the Upper West Side can believe. ...Read the whole story

  • Media Buying: TV Shows Now Assigned 'Brand Value' by Steve McClellan

    For advertisers, TV is becoming a lot less about reach, demographics and cost per points and more about brand targets, relevancy and cost per value points. At least that's the case for clients of Horizon Media. The agency uses new proprietary tools to determine if television should be in the mix for a client. ...Read the whole story

  • TV, Radio Ad Spend In Local Markets On Rise by Wayne Friedman

    Local advertising by retailers will grow their online share of marketing -- as well as on TV, radio and local cable by 2016 -- while direct-response and newspaper budgets will continue to decline. Local TV broadcast's share will rise to 8.4% in 2013 for retailers; radio going to 10.8% and local cable TV to 2.6%. ...Read the whole story

  • Local News Trumps Cable In Viewer Numbers by Wayne Friedman

    Despite all the big brand awareness of the major cable news networks, the TV station community would like you to know that local TV news programs still deliver much bigger numbers in the respective major markets. ...Read the whole story

  • technology Cablevision Aims For 'Honest Connections' by Aaron Baar

    Every day is filled with little frustrations and worries, both big and small. In a new advertising campaign for its Optimum service offering, Cablevision suggests that technology and connectivity shouldn't be one of them. ...Read the whole story

  • TVB President Defends TV 'Value Proposition' by Steve McClellan

    TVB president Steve Lanzano challenges blogger Henry Blodget on his claim that the TV industry is headed for collapse. ...Read the whole story

  • CBS Will Drop Dish If Auto Hop Stays by David Goetzl

    CBS CEO Leslie Moonves said the company will ultimately drop its flagship network from Dish Network unless the satellite operator discontinues its Auto Hop ad-skipping device. CBS is in litigation, along with other networks trying to thwart the device. ...Read the whole story

  • 'Voice' Sings, 'MNF' Tackles Less Viewers by Wayne Friedman

    The two-hour big NBC singing competition show "The Voice" delivered strong ratings, with a Nielsen 4.2 rating/11 share and 12.3 million viewers. But it's down from the Season Two start-up of 17 million viewers. "Monday Night Football," earned ESPN's double header of "MNF," first a 4.7 rating and 10.9 million viewers for the Baltimore Ravens-Cincinnati Bengals. ...Read the whole story

CBS' Later Sunday Night Starting Times: Can It Be An Opportunity? by Wayne Friedman

Messy prime-time schedules can follow Sunday afternoon NFL games, especially doubleheaders. Sunday prime time runs from 7 p.m. to 11 p.m. in the Eastern and Western time zones -- and one hour earlier in Central and Mountain time. CBS, long-plagued by NFL overruns lin the Eastern and Central zone, has decided to make things easier by shifting everything a half-hour later -- which should take care of almost all long-ish games. ...More

  • Tablet Viewing Rising In Popularity For Older Viewers, Not Hurting TV Viewing by Daisy Whitney

    TV and movie viewing on tablets by older Americans is quickly rising, according to a new study. The number of tablet owners 55 and older who watch TV and movies weekly on tablets increased from 11 percent last year to 19 percent in 2012, while the number of tablet owners in the 45 to 54 age range who watch weekly rose from 15% to 24%, said strategy consulting firm Altman Vilandrie & Company, based on an online survey conducted in partnership with Research Now. ...More