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• comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet by Joe Mandese

  Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement service simultaneously tracking video, audio and display content across radio, TV, PCs, smartphones and tablet computers. ...Read the whole story

• TV, Radio Ad Spend In Local Markets On Rise by Wayne Friedman

  Local advertising by retailers will grow their online share of marketing -- as well as on TV, radio and local cable by 2016 -- while direct-response and newspaper budgets will continue to decline. Local TV broadcast's share will rise to 8.4% in 2013 for retailers; radio going to 10.8% and local cable TV to 2.6%. ...Read the whole story

• Media Buying: TV Shows Now Assigned 'Brand Value' by Steve McClellan

  For advertisers, TV is becoming a lot less about reach, demographics and cost per points and more about brand targets, relevancy and cost per value points. At least that's the case for clients of Horizon Media. The agency uses new proprietary tools to determine if television should be in the mix for a client. ...Read the whole story

• TVB President Defends TV 'Value Proposition' by Steve McClellan

  TVB president Steve Lanzano challenges blogger Henry Blodget on his claim that the TV industry is headed for collapse. ...Read the whole story

• 'Voice' Drowns Out 'X Factor' by Wayne Friedman

  In the first battle between the two heavyweight singing competition shows, NBC's "The Voice" easily bested Fox's "X Factor" in a head-to-head battle on Wednesday night -- but both suffered from lower ratings versus comparable original episodes. ...Read the whole story

• CBS Will Drop Dish If Auto Hop Stays by David Goetzl

  CBS CEO Leslie Moonves said the company will ultimately drop its flagship network from Dish Network unless the satellite operator discontinues its Auto Hop ad-skipping device. CBS is in litigation, along with other networks trying to thwart the device. ...Read the whole story

Tablet Viewing Rising In Popularity For Older Viewers, Not Hurting TV Viewing by Daisy Whitney

TV and movie viewing on tablets by older Americans is quickly rising, according to a new study. The number of tablet owners 55 and older who watch TV and movies weekly on tablets increased from 11 percent last year to 19 percent in 2012, while the number of tablet owners in the 45 to 54 age range who watch weekly rose from 15% to 24%, said strategy consulting firm Altman Vilandrie & Company, based on an online survey conducted in partnership with Research Now. ...More

• CBS' Later Sunday Night Starting Times: Can It Be An Opportunity? by Wayne Friedman

  Messy prime-time schedules can follow Sunday afternoon NFL games, especially doubleheaders. Sunday prime time runs from 7 p.m. to 11 p.m. in the Eastern and Western time zones -- and one hour earlier in Central and Mountain time. CBS, long-plagued by NFL overruns lin the Eastern and Central zone, has decided to make things easier by shifting everything a half-hour later -- which should take care of almost all long-ish games. ...More

• Media Insights Q&A With ComScore's Josh Chasin by Charlene Weisler

  Josh Chasin, chief research officer of comScore, is an expert in IP measurement who launched his career at Arbitron and is currently overseeing all research initiatives at comScore. ComScore has four core business models, from audience analytics to advertising analytics to Web / monetization analytics and mobile operator analytics. In my interview with him, Josh talks about his work at comScore, the changing metrics in the online world, out-of-home insights and the importance of understanding how the online world works and evolves in terms of content delivery. Josh also shares his views on what the media landscape will look like ...More

• Text Operators Are Standing By: Could DRTV Use M-Payments? by Steve Smith

  Can DRTV use mobile as a way to push its core customers to a less expensive and more direct channel? One company just introduced a text-to-pay system for infomercials. ...More

• TV Audience Fragmentation Is An Inescapable Reality: Embrace It by Dave Morgan

  TV content and TV audiences will never be as homogenous as they were in the '70s and '80s. That's reality and not going to change. The only way to deal with -- or overcome -- the challenges of fragmentation is to adjust our approach to TV media buying, selling and measurement. Here's what I mean: ...More

• Beck Beckons Back To TV -- But What About Advertisers? by Wayne Friedman

  Many Internet entrepreneurs love the idea that consumers can pay for the exact content they want without dealing with the vagaries of advertising. But after a while these same business professionals think, "Wait. Maybe I can monetize a little more." ...More