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• Adap.tv 'Planner' To Optimize Online Video Buys by Gavin O'Malley

  With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story

• Cablevision, Tribune At Standstill, CW Blackout In NYC Continues by David Goetzl

  As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision executive has signaled that the cable operator feels little pressure to restore the channel to its system. Tribune-owned WPIX has been unavailable in Cablevision homes since mid-August. ...Read the whole story

• Study: In Growing Digital Media World, GRPs Still Important by Wayne Friedman

  While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be around for a while. ...Read the whole story

• automotive Honda Launches Huge 2013 Accord Push by Karl Greenberg

  RPA, the long-time agency for Honda, rolls out its new palette of advertising for Honda's model-year changeover. The agency, like the automaker, is pretty reliable for putting out good creative, but the stakes are especially high right now because we're not talking about a relatively small-volume vehicle, it's for the Accord. ...Read the whole story

• NBC's Lower NFL Ratings Still Win Sunday, CBS Gains, Fox Falls by Wayne Friedman

  Although NBC still scored big on Sunday thanks to NFL football, the race for Sunday got closer when looking at preliminary results. ...Read the whole story

The Digital Tail Starts Wagging the TV Dog by Dan Beltramo

Since the beginning of digital media, online has largely been an afterthought relative to TV for brand advertisers.  Consumers are studied for insights that lead to better TV copy.  TV ad concepts are thoroughly vetted and studied before production.   Final cut TV ads are tested and compared to long standing norms.  Then, at some point, the material is repurposed for digital.  This was a rational process given that digital inventory has been dominated by static display ads, digital campaigns reached smaller audiences, and digital advertising effectiveness was tough to reliably measure. Times are changing fast.  The primary driver of this ...More

• Do Upcoming Debates And So Many Political Ads Equal TV Political Overkill? by Wayne Friedman

  Now we move into the next phase of TV presidential content -- the debates. Unlike in previous elections, the debates come on top of wall-to-wall ads. The ultimate ROI for political ads is measured by votes delivered -- or at least the right kind of votes. TV debates aren't usually big dramatic affairs. Viewers need to hang in for some 90 minutes or so in order to find a big reason to cheer or groan. So there's a lot of media inefficiency.  In 2008, 52.4 million people watched the first debate between Sen. Barack Obama and Sen. John McCain. That ...More

• Multiple Digital Platforms Boost TV Viewing by Jack Loechner

  According to new research from Avid and Ovum, says George Winslow of B&C, broadcasters and media executives are generally optimistic about both their traditional businesses and the prospects of their new digital distribution channels. 75% of media executives believe online, social and mobile platforms actually drive audiences to watch more television content ...More

• Is Television Becoming Irrelevant To The Election? by Gary Holmes

  With the conclusion of the presidential campaign's convention phase, it seems apparent that television is becoming increasingly irrelevant to this year's election. Oh sure, the campaigns will try to battle it out over the airwaves, and television will continue to provide the loudest microphone, but the real decisions will probably be made by voters who aren't even following the campaign on TV. ...More