• eHarmony Sets Hearts Free In Campaign

    The new effort from eHarmony is "definitely a different style of campaign," Helen Melluish, senior director of brand marketing for eHarmony, tells "Marketing Daily." "This ad campaign felt like we were going back to our core values and the purpose of the company." ...Read the whole story

  • Disney Is Tops In Profits, News Corp. Drops

    Walt Disney Co. continues to have the biggest quarterly profits of any media company, while longtime No. 2 News Corp. recently dropped -- substantially -- according to new analysis. ...Read the whole story

  • Time Warner Forecasts Wholesale Rev Growth, Higher TV Subscriber Fees

    Although the multichannel TV universe in the U.S. has been stagnant over the last couple of years, Time Warner sees growth. Higher subscriber fees for TV networks will come from new deals -- especially for those that are deemed more valuable. ...Read the whole story

  • News Corp. Mulls Sports Net, Possible Cable Revamp

    No matter what News Corp. does as far as launching a national sports network, the intention is not to take on ESPN, COO Chase Carey said. He adds that the Fuel or Speed networks offer options for transformation. The ratings stability of sports is becoming "more important than ever." ...Read the whole story

  • Disney Bullish On ESPN, Kids Biz

    Jay Rasulo, senior EVP and CFO of Walt Disney Company, says company executives believe ESPN has a lot more room for expansion. Disney Channel keeps growing to the point that its worldwide channels carry much of the marketing for its kids franchises. ...Read the whole story

  • Nexstar Chief Upbeat About Growth

    Perry Sook, the chief of Nexstar Broadcasting, says he's optimistic that his station group ultimately will be able to collect carriage fees on par with a regional sports network. That would be somewhere around $2 to $3 a month per subscriber from the cable/satellite/telco TV operators. ...Read the whole story

Emmy Awards 2012: Precarious Predictions And Preferences

The 64th Primetime Emmy Awards presentation on Sunday brings with it one of the most exciting award-show cliffhangers in recent years: Will AMC's "Mad Men" become the first dramatic series ever to receive five consecutive awards for Outstanding Drama Series? ...More

  • Are Underdeveloped Channels The Answer For Underserved Viewers?

    Seek high and low for your underdeveloped networks, even in this digital media age. News Corp. has a few of these channels, like Speed and Fuel, which News Corp. senior executive Chase Carey says "give us a real opportunity to do some really exciting things."If Walt Disney had an ESPN5, or Discovery Network a Rougher Seas channel, or Lifetime an Extreme Tears network, each could hope for the same: find a way to use a somewhat forgotten network and revamp it into a a more niche general entertainment channel, news channel, or perhaps a no-hold-barred-attitude sports network. ...More