Pepsi and Coke talk about reaching young people through music and sports. So, it's no shocker that Pepsi is melding the two in a new campaign, which is running on … Read the whole story
With Virginia's electoral votes crucial in the presidential election, the Washington market has reaped the most political ad dollars this year through the end … Read the whole story
Internet, outdoor, and TV continued to be the top media categories making gains globally in advertising dollars. TV holds the biggest share of advertising … Read the whole story
"We went to one [incubator] where there was a canoe-maker, someone designing apps, and someone making coats for homeless people, all in one space. … Read the whole story
Television remains the top source for political election coverage for consumers and is cited by voters as the most important media for deciding which … Read the whole story
HDTVs are now in three-quarters of U.S. TV homes. But that doesn't always translate into HDTV program signal quality for most viewers. Read the whole story
TV viewers for the second presidential debate virtually grew for all participating networks. NBC scored the biggest numbers for the Tuesday event -- 13.8 … Read the whole story
Roy Sekoff has an impressive pedigree. Although he started out his career with the hope of becoming a screenwriter and director, he found his … Read the whole story
Young people aren't watching TV live as much as they used to, but you already knew that. What's particularly interesting about the habits of … Read the whole story
Jumping up on some big digital numbers, YouTube had 52 million views for Felix Baumgartner's big 24-mile parachute jump -- a record drop. More … Read the whole story
Late last week, Twitter CEO Dick Costolo discussed the company's growing role not just in how people consume traditional media's entertainment and news, but … Read the whole story
It's far too early to talk about predictions for next year, but if I were starting the conversation about 2013 I'd say next year … Read the whole story