Television News Daily
Monday, October 22, 2012
  • Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait Accompli

    Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story

  • Online Video Replacing Some Pay TV

    Now there's something else for pay TV operators to worry about: A new report from ABI Research says nearly 20% of online consumers consider … Read the whole story

  • Meredith, CelebTV Team For Content Deal

    To give female viewers what they most desire, Meredith Corp. has secured a significant content distribution deal with CelebTV, available on DivineCaroline.com. It is … Read the whole story

  • When The Talent In Your Entertainment Marketing Plan Goes Rogue

    Joaquin Phoenix says the Oscars are somewhat beneath him. "I think it's bullshit," he told Interview magazine recently when asked about campaigning for "The … Read the whole story