The awful cliche hovering around local newscasts for years has been "if it bleeds, it leads," suggesting that viewers are attracted to stories about gruesome crimes and stations are more … Read the whole story
With the tag-team of early NFL coverage on Sunday and what turned out to be the final game of the World Series, Fox scored … Read the whole story
As the new Time Warner Cable regional sports network gets ready to begin carrying Los Angeles Lakers games, the channel will offer viewers the … Read the whole story
Media companies and marketers have a better shot at reaching a more balanced audience gender-wise on tablets versus smartphones. Tablet use is also spiking … Read the whole story
In addition to Downey, Jr., who upstages a man with two tanks by having a Harrier jet, the spot also features cameos from other … Read the whole story
Toyota's Scion division is extending its "What Moves You" campaign with an effort that offers a leg up to artists, musicians and young creatives. … Read the whole story
"Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and friends for Hot Pockets, featuring a remix of his hit single "Drop It … Read the whole story
If you thought only cable news channels offered a politically polarizing view of the world, you'd be wrong: Try some mainstream prime-time entertainment. Recent … Read the whole story
One of the hot topics in the industry today is cross-platform measurement. In this week's interview, Carol Edwards, SVP at Arbitron, discusses her company's … Read the whole story