TVBlog
Executives in and around the TV business have plenty to be thankful for this holiday season. The DVR looks to be getting more disruptive, but new ways to drive revenues … Read the whole story
A Wall Street firm has increased its growth projection for the overall U.S. ad business for 2012, bumping it up from 4.9% to 5.9%. … Read the whole story
When the deal with YES Network closes, News Corp. will start with a 49% stake in the network that carries New York Yankees games. Read the whole story
Electus, the multifaceted production entity spearheaded by Ben Silverman, has inked a deal to make several series available on Discovery networks outlets overseas. The … Read the whole story
The most social buzzed-about new TV shows this year are the ones that won't be around much longer, like "66 Park Avenue" and "Last … Read the whole story
Moving one step closer to taking on Netflix, video service Vdio just launched in private beta in the United States and the United Kingdom. … Read the whole story
Deep into the November sweeps for TV stations, many top national syndication TV shows picked up the pace in the key local TV advertising … Read the whole story
In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, … Read the whole story
Ugg for Men is launching an integrated campaign for the holidays featuring quarterback Tom Brady. Premiering Nov. 19, the effort -- entitled "Pink Slip" … Read the whole story
Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent … Read the whole story
- COMMENTARY
While Nate Silver has soaked up the post-election "triumph of the quants" spotlight, how Obama's team used data and science just may have the … Read the whole story
- COMMENTARY
An older man in a health club locker room looks at a TV screen and says,"Wow. That's an old commercial." The holiday marketing rush … Read the whole story
- COMMENTARY
Want video viewers to watch your ad? Make sure it runs in long-form video, like TV shows. Even though 87% of all professional video … Read the whole story
- COMMENTARY
The 2012 election season has come and gone, and those selling digital video advertising are likely still catching their breath. It was a whirlwind … Read the whole story
