Network executives feel that day-after ratings hurt their image because they don't take into account DVR-juiced viewing that happens in the following days. They want the focus to shift to … Read the whole story
By one metric, newly acquired Los Angeles Lakers point guard Steve Nash has the greatest potential among NBA players as an endorser, according to … Read the whole story
TiVo CEO Tom Rogers said Thursday he expects Tim Tebow to spark "some real chatter about our uniqueness." TiVo recently hired the New York … Read the whole story
Although still losing ground, Nickelodeon narrowed its ratings declines in the key November demo versus previous periods. At the same time, other big kids … Read the whole story
DVRs have now made it into the majority of U.S. TV homes that have a multichannel programming service from a cable, satellite or telco … Read the whole story
Speaking strongly to its core -- sometimes eccentric -- viewers, the Golf Channel has started up a new brand campaign with the theme: "We … Read the whole story
If the politician's "fiscal cliff" isn't addressed, Pivotal worries the fall could result in a $9 billion revenue loss to media companies. Read the whole story
The campaign produced a sales uptick at the Denver-based restaurants, according to John LeBel, who is VP of Anthony's Pizza & Pasta International (the … Read the whole story
The personal pod coffeemakers are nice, but when it comes to personalization, they leave something to be desired. Specifically, a customer only has the … Read the whole story
TV news gatherers might look to get to a higher level. We are talking drones. But don't call it spying. Read the whole story
When it comes to commercials, does placement matter anymore? That was the first thing I thought of at a key moment during the last … Read the whole story
Google's new high speed network in Kansas City seems to have lit a fire under Time Warner Cable. This week, the cable giant rolled … Read the whole story
Nielsen disclosed more about the magnitude of Superstorm Sandy on national and local TV ratings during a "recovery plan" briefing with clients Tuesday morning, … Read the whole story