CBS has announced the Super Bowl is sold out. Still, CEO Leslie Moonves has said there's a potential loophole: "obviously, if one of those movie companies wants to come in … Read the whole story
Further blurring the line between TV and Web experiences, app publisher Flingo is inviting advertisers to serve interactive video messages over multiple platforms. Read the whole story
The two-minute ad began airing Monday evening on U.S. cable news networks. A second, 30-second ad in the campaign, called "Be OK," which shows … Read the whole story
Expect some troubling periods for most traditional U.S. media owners in 2013 -- with new digital media platforms finding more upside. Read the whole story
New TV spots from Ameriprise Financial breaking Sunday will once again feature Tommy Lee Jones. The actor last appeared in the company's campaign which … Read the whole story
TV stations maintained their high share of political advertising in 2012 -- some 80%, pulling in $2.9 billion. This was 38% higher than the … Read the whole story
OWN's big "Oprah's Next Chapter" interview with Lance Armstrong attracted a broad range of advertisers -- with a heavy dose of messaging for OWN … Read the whole story
TV's once mighty "American Idol" hasn't completely fallen -- it's just less mighty -- for the start of its 12th season. The new season … Read the whole story
Once registered, a giftee has the option of connecting to Facebook and Twitter to get the word out and to thank people who donated. … Read the whole story
The early months of 2013 are bringing with them a number of new series - some of extreme high quality, others less so - … Read the whole story
Like many networks, CBS continues to experiment with creating a sense of urgency for viewers through live events and interactions. On Monday, the network … Read the whole story
Wow, so now, at least, I know people are reading RTBlog. That's the good news. The bad news is that now I know if … Read the whole story
How do you restart a sports league again, just eight years after a similar fresh-in-the-mind lockout? This is the NHL's big task. Read the whole story