TVBlog
Dish Network's case charging ESPN with multiple breaches of a 2005 carriage agreement will move to closing arguments Wednesday. But no matter who wins, what will be the long-term impact? … Read the whole story
While they are still a very small part of its business, Arbitron more than doubled revenues for its cross-platform and mobile measurement efforts in … Read the whole story
Cablevision Systems filed an major antitrust lawsuit today against Viacom, saying the big TV network group has forced the Long Island, N.Y.-based cable operator … Read the whole story
According to a survey by digital entertainment company Rovi, people in Italy, Spain and the U.S. had the highest streaming frequencies -- with 73%, … Read the whole story
Audio advertising content is a strong channel for triggering brand identification in consumers -- rivaling and even exceeding visual content in some cases. Advertising … Read the whole story
In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting … Read the whole story
TVGla was named digital creative agency of record for My Dirty Jobs. Read the whole story
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There is a common-sense argument to be made that video ads viewed on a handset are, by the very nature of the viewing experience, … Read the whole story
- COMMENTARY
For TV executives, looking for an extra 2% in the short term might mean sacrificing 50% in the long term. Right now, says Needham … Read the whole story
- COMMENTARY
A study confirms that yes, younger consumers are apparently racing away from the TV to smartphones and tablets. But you know what? Older consumers … Read the whole story
