The debate over how much national TV advertising can help a marketer's VIBE will continue in perpetuity. But an argument could be made it has a significant impact. WPP marketing … Read the whole story
Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, … Read the whole story
A change in consumer behavior continues to fragment the advertising industry, challenging brands, agencies, content marketers and application developers to capture consumers' attention. While … Read the whole story
Michigan launched its largest tourism campaign ever this week with a budget of $13 million. The nationwide "Pure Michigan" campaign will run through the … Read the whole story
TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But … Read the whole story
U.S. multichannel video subscribers eked out a small gain in 2012 -- coming from satellite and telco distributors. The three TV distribution platforms added … Read the whole story
Bright House Networks and Dish Network get top honors when it comes to a consumer survey -- but it's not all good news for … Read the whole story
People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to … Read the whole story
Turns out the rumors were true, and Beyonce is indeed the new face for H&M's summer campaign. The effort introduces the megastar as "Beyonce … Read the whole story
With America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing … Read the whole story
The growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking … Read the whole story
"We don't watch morning TV to be made to feel embarrassed about the trivial things we want to know about" -- and "Today" host … Read the whole story
I have written articles on the value of targeting Baby Boomers, and now NBCU's Alan Wurtzel goes one step further. He says that it … Read the whole story
Second-screen services are a bit like the online video business a few years ago. Second-screen is the new hot area that has a lot … Read the whole story
For years, only television networks possessed what every consumer brand desired to create: a portfolio of sought-after content. Today, however, leading brands like Red … Read the whole story
Are live-streaming TV apps the gateway drug to true a la carte programming? Walt Disney's ABC broadcast network -- with backing from its cable, … Read the whole story