TVB, the trade group representing local stations, offered up all kinds of data Thursday that at its core was an effort to forestall commercial ratings ever being used as the … Read the whole story
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national … Read the whole story
Looking to push its rating agenda that includes time-shifting viewing, TVB, the TV station advertising trade group, now says Nielsen's live plus same day … Read the whole story
Binge-viewing continues to climb among those who are watching TV on their own time schedules through time-shifting devices and video-on-demand services. Some 62% of … Read the whole story
People are cutting the cord with greater frequency, particularly as the on-demand options from over-the-top providers (such as Netflix and Hulu) begin to gain … Read the whole story
It may be the pressure of the ever-shortening news cycle, the immediacy of digital publishing or the need to keep up with social media … Read the whole story
In what is being hailed as the the first research of its kind, the CIMM (Coalition for Innovative Media Measurement) today will release findings … Read the whole story
Josh Rosenzweig, senior vice president of original programming and development at Here TV, started out as a filmmaker and director in California before making … Read the whole story
Theater owners and TV stations/network owners have interesting, possibly opposing viewpoints when it comes to "family" entertainment content. Seems that movie attendance is down … Read the whole story
After years of pop culture and reality TV focusing on the beautiful and privileged (think "America's Next Top Model" and "Keeping Up With The … Read the whole story
If you listen to the TV and advertising industries' pundits, appointment TV is over. There are a few event TV opportunities each year - … Read the whole story
She's held slumber/book parties in Nordstrom stores around the country for the KN Karen Neuburger pajama brand; wrapped Shuttle by United airplanes in giant … Read the whole story