Neuroscience sure seems a lot more effective than online surveys and focus groups. At least on paper, evaluating brain activity seems a more straightforward path to gaining insight into marketing … Read the whole story
The upfront concept continues to expand. With the NewFronts moving into year two, Twitter has reached a first upfront deal with Starcom MediaVest Group … Read the whole story
Gannett TV revenues climbed nearly 10% in the first quarter of 2013. Gannett pulled in $185.5 million -- 8.5% higher than its $170.9 million … Read the whole story
What if an automated system on a brand's Web site noticed visitors had poor video playback when renting a movie and automatically generated an … Read the whole story
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic men in the U.S. with a Spanish-language campaign with the tagline "Es Facil … Read the whole story
CEO Jimmy W. Hayes is retiring after a three-decade tenure with the company. John M. Dyer will be named COO of Cox Enterprises May … Read the whole story
Wall-to-wall Monday to Friday coverage of the Boston Marathon bombing sent broadcast and cable networks ratings soaring -- with NBC topping all networks on … Read the whole story
Univision's owned-and-operated stations will offer an English-language network as a digital subchannel. Featuring classic movies, getTV will launch this fall from Sony Pictures Television … Read the whole story
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story
The rehabilitation of Netflix' image following its pricing debacle of 2011 continued in the first quarter of 2013 with more than two million new … Read the whole story
Proving that context is all -- at least when it comes to cursing on TV -- one unfortunate TV anchor in North Dakota was … Read the whole story
Americans who love "Downton Abbey" and its penetrating observations on British class conflict are less comfortable with shows that highlight class differences in the … Read the whole story
Advertisers can likely find that light TV viewer online--and overall, it might be worth it to advertisers to run their TV/online campaigns for a … Read the whole story
You say tomahto, I say tomato. You say catsup, I say ketchup. Within the out-fo-blood prism of "Mad Men," it all comes down to … Read the whole story
The Hopper from Dish offers a glimpse of how media consumption patterns can change under true TV Everywhere technology. If only we could get … Read the whole story
Is the upfront market still a futures market? It depends whose future you're looking at. Read the whole story
"Subscriber," "customer," "home passed." There are many terms that cable operators or other pay-TV providers use to refer to those who purchase or who … Read the whole story