Editor's Note: In this guest commentary, a top Boston station executive recounts events from last week in the wake of the Marathon tragedy, while offering an endorsement of local broadcasting's … Read the whole story
U.S. advertising is projected to grow 1.2% for 2013, with total media owner advertising revenues climbing to $176.3 billion. If the prediction is accurate, … Read the whole story
Spurred on by big TV sporting events, men ramped up their sports app usage in the first months of this year. There have been … Read the whole story
Time Warner Cable executives cast aside any fears Thursday that Google's fledgling broadband and TV service will pose much of a challenge. CEO Glenn … Read the whole story
Nielsen is nearing completion of the Federal Trade Commission's request for more information regarding its proposed merger with Arbitron, CEO David Calhoun said Thursday. … Read the whole story
Clear Channel Airports has brought its new airport TV network, ClearVision, to Dallas Love Field Airport, which serves around 8 million travelers per year … Read the whole story
Akron Children's Hospital has enlisted actual patients to help create its latest TV campaign. The effort includes 11 thirty-second spots and was put together … Read the whole story
For the past seven years, its 'Cinco de Moe's' promotion has been run on a by-market basis, with various franchises offering different special deals. … Read the whole story
Scarcity should come to all media forms. Will new TV and media content owners get this message? Yes, if they can afford it. Read the whole story
Industry observers have been questioning the value and wisdom of the three traditional sweeps periods (four if you count July) for as long as … Read the whole story
Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile devices regularly while watching TV. The research firm said 22% … Read the whole story
As media experience fragments, content providers will find themselves fighting to be top of mind when the user has "moments of truth" in deciding … Read the whole story