TVBlog
Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn't be expected to move big dollars away from TV anytime soon. So, barring another gruesome … Read the whole story
Via a live Webcast that featured Microsoft and gaming executives (with a cameo from Steven Spielberg), the company touted how the next-generation console will … Read the whole story
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions. The time-shifting and technology company boosted multiple system cable operator revenue … Read the whole story
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and … Read the whole story
For the first time in a year-long period, the biggest multichannel video companies have witnessed a collective net loss in subscribers. The biggest loser … Read the whole story
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respectively confirm that the nutrition/energy bar category is growing at double-digit rates, and … Read the whole story
Just two days before the finish of the TV season, CBS claims a major victory among 18-49 viewers in the broader metric that TV … Read the whole story
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a number of their subsidiaries for breach of contract … Read the whole story
"[Director Garth Davis] had a personal experience with the Sony 4K Ultra HD TV at the Sundance Film Festival, and a creative vision to … Read the whole story
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for PC, PlayStation 3, and Xbox 360, is extending … Read the whole story
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association … Read the whole story
- COMMENTARY
DirecTV and Time Warner Cable are two traditional TV programming distributors kicking the tires at Hulu. These two add to the list of possible … Read the whole story
