TiVo has a slew of initiatives in play looking to take advantage of changing consumer behavior and move beyond its early image as an ad-skipping facilitator. It's launched functionality allowing … Read the whole story
Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story
North American pay TV subscribers may continue to show little or no growth for the first quarter, but worldwide pay-TV business continues to climb, … Read the whole story
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet Kanojia told investors Thursday that 50% of its … Read the whole story
The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story
The four major networks were in a virtual tie for the last month of the 2012-2013 TV season. CBS, Fox, and ABC all finished … Read the whole story
Cars.com has a need for speed. The site has a deal with Turner to sponsor a series of videos on NASCAR.com that continues a … Read the whole story
New Belgium Brewing, the nation's third-largest craft brewer, is launching a campaign including the company's second-ever TV effort, and the first in eight years. … Read the whole story
Wild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising … Read the whole story
The traditional broadcast television season is an outdated concept -- right up there with quarterly sweeps periods and upfront week -- but it continues … Read the whole story