If Don Draper is right, Apple is wrong. The "Mad Men" character uses the creative strategy that "if you don't like what's being said, change the conversation." Apple has been … Read the whole story
U.S. advertising spending in the first quarter of 2013 was virtually the same as a year ago -- with the better performers including cable … Read the whole story
If you thought Dr. Mehmet Oz couldn't possibly become more ubiquitous, think again. Hearst Corp. is working with the dashing medical superstar to create … Read the whole story
"We have been rethinking the brand for a few years, taking time to speak to buyers. One thing we stumbled on is a niche … Read the whole story
Global pay TV revenues [subscription fees and on-demand movies and TV episodes] will see growth of 3.2% for 2013 for almost 100 countries. A … Read the whole story
News Corp. named Julie Henderson executive vice president, chief communications officer of 21st Century Fox. The company is the result of News Corp's division … Read the whole story
Hampton Hotels is targeting Millennial travelers in a campaign that includes TV and social media. The 30-second spot captures the on-property Hampton experiences of … Read the whole story
ABC tried out one new series and a returning series on Sunday -- against a host of reruns. But it barely was able to … Read the whole story
Brian Levy has been promoted to director, direct response sales, NBCUniversal Domestic Television Distribution. Read the whole story
In a finding that appears to support longstanding notions about television viewing, a review of recent academic research on "social TV" indicates it has … Read the whole story
The major success of Boston Market's St. Louis Style ribs obviously reflects America's love affair with a good rib at the right price. But … Read the whole story
With the increasing popularity of mobile gaming (and the propensity of people to multitask with their smartphones and tablets while watching TV), it's surprising … Read the whole story
While it seems everyone has been saying that TV dollars will move online, and the addition of Nielsen Online Campaign Ratings (OCR) for online … Read the whole story
Emmy marketing is coming fast and furious these days. Everything, it seems, can get a crack at some nominations, if not awards. What's the … Read the whole story
Carol Jones, director of insights and intelligence marketing communications for Enterprise Holdings, started her career at the agencies before moving to the client side … Read the whole story
Now that the NBA Finals -- one of TV's biggest sporting events -- have ended, networks can again count all the money they get … Read the whole story
My son is a high schooler. Recently, he was given an assignment to read "Gulliver's Travels" by Jonathan Swift, which was originally published in … Read the whole story
Season six began in hell -- well, actually, Don Draper was physically in Hawaii, lying on the beach next to his adoring, model-perfect, bikinied … Read the whole story