This is not a new thesis. Credit would be given, but there is no memory of who promulgated it. So, so-and-so, hopefully will simply appreciate the appreciation here. The thought: … Read the whole story
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid … Read the whole story
As Time Warner Cable and CBS continue to extend deadlines that could lead to lengthy station blackouts in large markets, darkness continues for stations … Read the whole story
Crown Media's Hallmark Channel and Hallmark Movie Channel advertising revenue grew at a low single-digit percentage in the second quarter. Advertising sales for the … Read the whole story
The National Association of Broadcasters reacted angrily Tuesday to a trade group's assertion that only 7% of U.S. TV homes get their signals solely … Read the whole story
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
Martha Stewart Living Omnimedia reported that revenues fell 11.9% from $47.9 million in the second quarter of 2012 to $42.2 million in the second … Read the whole story
With its big NBA post-season package of games coming in the summertime period, ABC ranks first in all key viewing categories so far this … Read the whole story
A father and son have a great deal in common in "Pediatrician," a TV spot for Volkswagen Argentina. A check-up at the pediatrician’s office … Read the whole story
O’Charley’s launched a TV campaign featuring a new spokesperson, revamped restaurants and a new dinner and dessert menu. Brock Roland is a man who … Read the whole story
With all the talk about second screens and multiplatforms and the challenges ahead, it's a good time to reflect on where the television marketplace … Read the whole story
Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The … Read the whole story
The CW continues to be profitable -- but not in the way you might think. Les Moonves, president and CEO of CBS Corp., said … Read the whole story