Several months ago, during the heart of this year's upfront negotiations, ABC's top sales executive Geri Wang lamented that logistical matters on the buy side can hold up cross-platform deals … Read the whole story
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 36% between 1970 and 2011), and Americans clamoring for high-protein foods, milk producers … Read the whole story
While its struggles continue with Time Warner Cable, CBS Corp. has made a three year deal with another big multichannel TV-video service, Verizon Communications. … Read the whole story
Offering up its own version of a time-shifted TV viewing, home shopping channel QVC is starting up another channel -- QVC Plus, a network … Read the whole story
Time Warner Cable says it has a limited number of antennas to give out free at its local stores starting Friday, but will also … Read the whole story
Time Warner Cable (TWC) will offer free antennas starting Friday, allowing customers to receive blacked-out CBS stations over the air. Customers will be able … Read the whole story
Digitas has been working with Taco Bell on the launch of the Fiery Doritos Locos Taco (DLT) to create a ripple effect across the … Read the whole story
The latest TV spot for Pepsi MAX reveals the real reason why NFL great Barry Sanders retired: so he can play football in EA … Read the whole story
The first rule of Protein Fight Club is telling everyone you know about it. MilkPEP launched a trio of TV ads informing milk lovers … Read the whole story
Google is still the 500-pound gorilla in many areas of the digital media world. Its video platform YouTube still generates huge numbers of video … Read the whole story