Has any network done as much as AMC this month to change long-held perceptions about how an American television series should be presented and how an established franchise can be … Read the whole story
On the eve of Advertising Week, "advanced" TV advertising technology developer BlackArrow is unveiling a new advisory board comprised of advertising and TV industry … Read the whole story
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive … Read the whole story
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
On-demand TV services are seeing higher "binging" activity -- which Nielsen describes as watching more than three episodes a day. Among subscription video-on-demand (SVOD) … Read the whole story
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of consumers worldwide say they trust word-of-mouth recommendations from their trusted friends and … Read the whole story
In another bid to beef up its market intelligence, A&E Networks has announced a deal to license TV audience measurement data from Rentrak. The … Read the whole story
Supporting its aggressive content strategy, Hulu has scored a multi-year distribution deal with BBC Worldwide North America. Per the expanded partnership, Hulu is hoping … Read the whole story
With the TV season's start still a week away, Fox got some big news from its scary new drama "Sleepy Hollow." Posting a strong … Read the whole story
Unlike theatrical box office data, there isn't any uniform system where weekend results are released during the weekend, per day -- or more traditionally … Read the whole story
Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made … Read the whole story
In 10 years, TV will be bought through audiences, not ratings. It's an inevitable fact, but one that is only delayed because the infrastructure … Read the whole story