The 2013-14 television season has already thrown us a curve: The soft opening Monday night of CBS' handsomely produced thriller mini-series "Hostages," which failed to attract the kind of interest … Read the whole story
Turner Broadcasting System became the latest Adobe Primetime customer Tuesday, furthering its adoption of video technology to power new TNT and TBS apps and … Read the whole story
AARP's unexpected Twitter moment came when Jeff Daniels took home the statue for the Best Actor in a Drama Series for his lead role … Read the whole story
The broadcast TV network business isn't dead yet. A new type of broadcast networks might start up soon. AT&T is looking to start up … Read the whole story
Two senior chief executives of media companies defended the current pay TV distribution model -- believing that a la carte programming would not benefit … Read the whole story
One ongoing question for forward-looking TV marketers in a digital and DVR world is: How will viewers find TV programs to watch? Somewhat old-school … Read the whole story
The first official Nielsen rating night of the new TV season belonged to NBC. Its powerful "The Voice" easily dominated all broadcast prime-time programming … Read the whole story
The second night of the 2013-2014 TV season brought more good news for new TV dramas. ABC's "Marvel's Agents of "S.H.I.E.L.D." scored some major … Read the whole story
Magna Consortium charter members say getting brands onboard remains difficult. There also remains a widely held fear that automation equates to lower-quality inventory. Magna's … Read the whole story
What if networks were in the "free-pilot" business? The online business can essentially offer "free pilots" with entire episodes made for as little as … Read the whole story
For many years, the people in our industry were myopic. For far too long we spoke a rhetoric about how the Internet would supplant … Read the whole story
I watched the premiere of 'Hostages" on CBS Monday night and while I truly can wait until next week to see what happens next, … Read the whole story
Do you reach for your smartphone with your eyes barely open, while still in bed? Behavior plays a major role when it comes to … Read the whole story
From the first anticipatory moments, families are there at every turn, posting pictures as their "firsts" become likes and favorites. This level of engagement … Read the whole story
There are a couple old sayings used by carpenters: 1) "A carpenter is only as good as his tools." 2)"Measure twice, cut once." And … Read the whole story
The consumer is in charge - we know that. What's news today is how quickly marketers are adapting. We're unshackling our thinking, and re-focusing … Read the whole story