TVBlog
As if pop-up promotional graphics and network logos and on-screen reminders telling the viewer what he or she is watching weren't enough, now broadcast and basic cable networks alike are … Read the whole story
Univision Communications had a mixed financial picture for its third-quarter results -- higher revenue, but a net loss versus a net profit compared to … Read the whole story
Have major TV networks been committing fraud? That would seem to be the case, based on the definition of video advertising fraud presented by … Read the whole story
The 13th season of "American Idol" brings a new marketing theme and a fan-chosen winning tagline. The show's hashtag: "This is Real." "Idol" had … Read the whole story
Looking to create some unusual marketing for a traditional TV premiere, MTV says it will release an entire season of new docu-drama "Wait 'Till … Read the whole story
Continuing to reshape its C-suite, Hulu on Friday named Disney exec Elaine Paul as its newest chief financial officer. Hulu is clearly most comfortable … Read the whole story
Toyota has turned a test drive into a thrill ride, with consumers taking away a video of their experience as well as a new … Read the whole story
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With more public information available on everyone and everything, some believe journalism should follow the change. It's not a case of following the money, … Read the whole story
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The beta test for U.S. a la carte programming has begun -- in Canada. That country's law of the land will require operators to … Read the whole story
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According to the 2013 Advertisers Survey from placemedia, commissioned from uSAMP, 89% of surveyed advertising executives across the United States said that television video … Read the whole story
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Last week, I attended the annual IAB Engage event in London. The IAB claim it's the biggest and best event of its kind in … Read the whole story
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At the MediaPost Video Insiders Summit going on now in Montauk, N.Y. , some experts talk about the shocking amount of advertising fraud they … Read the whole story
