Who can really say whether Twitter activity tied to a specific program or network has any true value to anyone? How do we know the context in which tweets are … Read the whole story
In another defeat for TV broadcasters, an appellate court in Boston has rejected Hearst's request to expedite its attempt to shut down Aereo. Read the whole story
There are TV ratings -- and then how viewers really feel about specific TV shows. While CBS' new comedy "The Millers" pulled in a … Read the whole story
NBC still leads after five weeks of the new broadcast TV season -- but with Fox closing the gap somewhat because of the World … Read the whole story
Randy Freer is transitioning into a new role: president/COO of Fox Networks Group, which includes Fox Sports, Fox Broadcasting, FX, NatGeo Channels and Fox … Read the whole story
Protection 1, which offers business and home security, has enlisted sports radio personalities Mike Greenberg and Mike Golic (of ESPN's "Mike and Mike") to … Read the whole story
If there’s one theme in advertising lately, it’s zombies. And I’m not complaining one bit. The latest ad promotes The Hoosier Lottery and its … Read the whole story
Worldwide, companies are increasing spend as markets recover from the recession. Expenditures are up 3.5% in the second quarter and the same amount year-to-date … Read the whole story
Can you name your favorite stodgy media platform or business? For Netflix, it's movie theater owners - the entertainment distribution business that doesn't want … Read the whole story
What if traditional TV commercials were seen not by human beings but by machines? In the online digital video world, machines can "see" commercials … Read the whole story
Nielsen recently announced their latest product, Twitter TV Ratings, as a way of measuring television success and viral-ness. Why? Because where and when people … Read the whole story
If you want to grow you have to think big, but what if you lack the numbers to measure growth, or don't know where … Read the whole story