Television News Daily
Friday, December 20, 2013
  • Cable TV Dominates Social Media Buzz

    While the top TV shows this year in terms of viewing were dominated by NFL football, it was a number of cable TV dramas … Read the whole story

  • Cable TV, Digital Record Biggest Media Spend

    November witnessed a 4% hike in overall media spending -- with cable TV and digital the strongest categories. Cable TV had an 11% hike, … Read the whole story

  • Walmart Tops Holiday Ads; Honda Tops Auto TV Ads

    Advertising analytics firm Ace Metrix said that the big-box chain's position on its most-popular list evinces the power of family, food and philanthropy during … Read the whole story

  • News Corp. Acquires Storyful For $25 Million

    Strengthening its native advertising, video and social media efforts, News Corp. is buying Ireland-based Storyful for about $25 million. The Dublin-based start-up helps publishers … Read the whole story

  • Content Generation Not Easy, Driving Wave Of M&A

    In the current environment of big-time media mergers and acquisitions, some analysts believe the next wave will be new TV/media distributors and operators buying … Read the whole story

  • Will Overpersonalization Hurt Mass TV Content?

    Reed Hastings, chief executive officer of Netflix, is concerned that "overpersonalization" of media might create borders where viewers will never sample new TV or … Read the whole story

  • How Big Will The Digital Video Currency Market Be?

    I believe that the digital video currency market will be much bigger than the TV currency market, and that a market leader like Nielsen … Read the whole story

  • A Tale Of Two Ads

    If you're a teen marketer, no doubt you've noticed that most teens seem to have their eyes glued to a phone, gaming system, or … Read the whole story

  • Getting Started In Video Production

    As the Web has wholeheartedly embraced video for both content and advertising, more small-business owners are looking to make their mark here. But that … Read the whole story