TVBlog
One of the most memorable media sensations of summer 2013, at least as far as television was concerned, was a Grade-C monster flick -- Syfy's "Sharknado." A standout property at … Read the whole story
WASHINGTON, DC -- One of the surprising takeaways at Marketing Politics here was that despite the hyper-focus on "digital" and "multi-screen," TV remains far … Read the whole story
Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put … Read the whole story
The company is encouraging its employees to take "bracket breaks" to watch the NCAA tournament during work hours. "We're encouraging employees to evangelize and … Read the whole story
WASHINGTON, DC -- "What is the bluest state, and why is it so sad," MediaPost columnist Bob Garfield asked chief Obama digital strategist Joe … Read the whole story
The Chicago-based PBS station Window to the World has agreed to hold off on its attempt to shut down streaming television service FilmOn X … Read the whole story
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans), to reach U.S. Hispanics -- and their media efforts are not limited … Read the whole story
The news follows its latest TV "Work is a beautiful thing" ad push, touting a renaissance in we-can-make-it-here spirit, which began running last month … Read the whole story
The brand -- while well-established in various regions including the Northeast (it has annual sales of more than $130 million and presence in 16,000-plus … Read the whole story
"The technology is evolving, and the challenges are evolving and we're helping [companies] work through it," CDW's Dean Lamb tells "Marketing Daily." "If you … Read the whole story
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Scrolling through your Facebook news feed now, you might find some video advertising -- just like on TV. But wait. There's no sound. No … Read the whole story
COMMENTARYIn an experiment that proves more interesting than you would think, Cartoon Network broke a 22-minute series episode into 15-second snips. Go figure. It … Read the whole story
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The big march to digital viewing and advertising is being watched by the political ad spenders, too, and they are cautiously getting in line. … Read the whole story
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Outdated benchmarks don't tell the full story about a product. Just as very few people would ever make horsepower-hour the basis for buying a … Read the whole story
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With six schools going to "the big dance" as somebody (not me) likes to call it, the powerhouse Atlantic Coast Conference picked a good … Read the whole story
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Native advertising is taking the advertising industry by storm, and among the many possible execution strategies for brands and publishers, video is proving to … Read the whole story
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With another season of "Girls" coming to an end this Sunday, I'm moved to ask what is it about Lena Dunham that drives otherwise … Read the whole story
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It could be just a promotion like any other. But the BT Broadband giveaway deal looks a lot more meaningful for one of two … Read the whole story
